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Adwords’ Expanded Text Ads Deadline is Almost Here

Expanded Text Ads
Expanded text ads (ETAs) rolled out to all AdWords accounts in July of 2016. ETAs allow advertisers to include more copy in their ads to further convey the product or service they’re advertising and ultimately improve the search experience. If you’ve been advertising for awhile, you’re probably more familiar with standard text ads (STAs).   …

If Content is King, Are Backlinks the Ace?

content or backlinks in SEO?
What is your goal when a visitor lands on your website? Probably the same as every other marketer–to convert the user. But to achieve this goal requires quality traffic– in other words, visitors that are interested in what you have to offer. You acquire traffic from social media, paid search ads, and sponsored updates, but …

Google Analytics UI Gets a Facelift: What You Need to Know

Google Analytics UI Gets a Facelift-
You might have noticed a few changes to the Google Analytics desktop UI over the last few months. Some updates are very subtle and some you may not even notice. Google is constantly working to improve their tools so it can be difficult to keep up with all the updates. As soon as you’re getting …

The Secret to Creating an eCommerce Barrier to Entry

THE SECRET to creating an ecommerce barrier to entry
Online sales for November and December 2016 alone were over $110 billion, which is 13% more than the same time period in 2015. Bricks and mortar stores are recognizing a decline in store traffic as shoppers are doing the majority of their shopping online, where it’s easier to search for discount codes and compare vendors. …

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