December 5, 2019
News from the past week
- Cycle your way out of this one. Indoor bike start-up, Peloton, offended viewers with a holiday ad that was accused of peddling negative body image and relationship dynamics.
- It’s nothing personal. Gartner, a global research firm, found that 80% of marketers will abandon personalization by 2025 due to its growing lack of efficacy.
- Get rich (answers) quick! Since 2018, rich answers in the Google search have more than doubled, with image carousels taking the cake.
- Let it go(ogle)? Google Assistant devices will now feature a new skill that allows Frozen characters to tell kids stories.
- Adios, CEOs. Google co-founders, Larry Page and Sergey Brin, step down as CEOs of Alphabet, citing the company’s need to exist without their daily guidance.
Stellar SEO on a Budget
Strategies to aid your marketing
LinkedIn’s digital marketing manager advocates using the human element in advertising by implementing the below strategies.
Solid strategy behind SEO can seem elusive. It’s especially challenging if you don’t have the budget to hire experts for each specific aspect of that strategy. The good news is, you don’t have to have a big business budget to achieve high quality optimization. Implement these easy steps for SEO that works!
1. Recognize budget limitations. Knowing what you’re lacking is huge (i.e. time, resources, knowledge, and money for extras like assets)
2. Focus on areas where you excel. Analyze what you have and leverage those resources. Use your expertise as a way to barter with other experts or partner with local businesses to earn links.
3. Audit, audit, audit. Often, the best first step is discovering and fixing problem areas. This can also help you strategize and (you got it) focus your efforts. Easy wins can strengthen your case for a budget increase.
4. Go for results. It might be tempting to focus efforts on the long game for big wins. However, setting fair expectations for small wins can often gain a better ROI.
5. Forget checking the boxes. Best practices (focusing on XML, meta descriptions, etc.) are well and good if you’re looking to impress another SEO expert, but the reality is, it does nothing for ROI. Focus on scaling.
6. Study the competition. Don’t just copy because they’re ranking though. Make sure what they’re doing makes sense for your client. Stick to actual competition, not just ranking sites.
7. Optimize content. Before writing new content, make small changes to copy that already exists.
Avoid Holiday Burnout
Productivity tips & hacks
Try these six tips to maintain productivity through this holiday filled with cheer: set aside 30 minutes a day to plan for the upcoming weeks, set aside 10 minutes to just rest, plan an entire day for errands instead of squeezing it in at the end of each work day, say no to things that aren’t fulfilling, don’t wait until the last minute to get things done, and set realistic expectations about time and tasks.
Stories > Ads
Helpful videos & podcasts
Marketing expert Ryan Townsend talks about the keys to a successful Christmas marketing campaign, reviewing some of the most successful holiday adverts of all time. He cites simplicity, timelessness, and emotionality as some of the key components.
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Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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