Businesses Boycott Facebook | Free Google Maps Ads | Brands Struggle to Take a Stand

June 30, 2020

Second-Hand Scoop

News from the past week

 

• Facebook faces boycotts. In protest of what they see as hate speech, death threats, and voter suppression, major companies have ceased or significantly decreased their advertising spend on the platform. Several Facebook employees have also resigned in solidarity.
• Google gives sympathy freebies. For the next few months, Google has announced it will allow businesses to advertise on Google Maps for free. This is an effort to ease the struggle for small businesses struggling to reopen after lockdown.
• Will brands take a stand? With the fastest growing consumer bases taking a stand against oppression, some brands are struggling with the decision of whether to keep silent or voice their support of these social movements.
• Social platforms stopping hate speech. YouTube has banned several channels featuring white supremacists for violating their policies, joining Twitch and Reddit who have also recently cracked down on hate speech

Optimize Your Company Page on LinkedIn

Strategies to aid your marketing

LinkedIn is a great resource for businesses hoping to recruit new team members, highlight their products/services, engage with customers, and learn about new innovations and events relevant to their industry. So how do you build your company page for the best chance of success? Here are a few tips you can use to optimize your page on LinkedIn.

Keep it consistent. You want the name of your company to be an exact match of the name you use on your website, Google tools, and all other social platforms. Google will be able to index the page and add it as an official extension. Use a high quality image of your logo consistent with your branding and 300x300px in size.

Fill out everything. LinkedIn gives companies a lot of options to add information and completed profiles get 30% more views per week than incomplete ones. Use the checklist provided on the side of the screen to make sure every box is checked and you have left nothing blank.

Create a call to action. LinkedIn provides a button businesses can assign with their call to action. The options are: visit website, contact us, learn more, register, or sign up. Choose the best one for your goal and link the button to a strong landing page.

Post with purpose. Do not post just for the sake of posting, your content should be relevant to your audience and provide them with something useful. Informative content is great and can help drive traffic to the blog on your website if you have one. Your posts should have value and be a memorable representation of your brand.

Read more »

Tweet Your Way to Success

Productivity tips & hacks

Many businesses still struggle with how to properly utilize Twitter for effective results. If your message is more than 280 characters, you can use Twitter threads to break it up or accompany the post with a screenshot. Use target keywords in your Tweet that are relevant to your brand and embed a Twitter feed on your website. Figure out the best time to post by tracking your results and keep posting consistent without overdoing it.

Read more »

Get More Sales from Your Existing Work

Helpful videos & podcast

Matt Wolfe & Joe Fier give you actionable takeaways which listeners can implement in their own life or business. In this episode, they are joined by branding specialist and marketing guru, Felicia Pagesh. They dive into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk.

Listen here

PUNCHlines

About Ellie Batchiyska

Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.