October 15, 2020
News from the past week
- Shifting teen trends. In recent months, brand preferences have changed dramatically among teens with TikTok beating out Instagram as the preferred social platform in this demographic.
- Tweet storms made simple. WordPress has announced a new function where you can take any blog on your website, send it to Twitter, and turn it into a “tweetstorm”, which splits the blog into as many tweets as it takes within the character limit.
- AI powered analytics. The new version of Google analytics boasts the ability to track users across multiple devices and will include a more robust system for predictive insights.
- Generation of misinformation. With media consumption habits differing wildly in younger generations, the danger of misinformation on social media has become a growing concern as the origins of content are often unknown and untraceable.
3 Tips to Launch Your Holiday Marketing During a Pandemic
Strategies to aid your marketing
Although the holidays are still a ways away, it is crucial to plan your holiday campaigns in advance to ensure you are completely ready to launch when the time is right. Here are 3 tips to creating memorable holiday marketing campaigns so you can boost your end of year sales.
Upgrade your e-commerce. With consumers shopping online now more than ever before, you really should prioritize your website to reflect your brand, showcase accurate inventory, and recreate the in-store experience as much as possible. Make sure everything is up to date and your deal offerings have not expired.
Promote deals early. Studies have shown shifts in consumer spending behavior during Covid-19 which include increased saving and less spending. This is why marketing earlier to your audience by promoting deals which motivate purchases is advised.
Embrace multi-channel marketing. Don’t put all your eggs in one basket. Make sure you are promoting deals on as many channels as possible such as through email marketing, social media, Google Ads, and any other methods to reach your relevant audience.
Free Digital Tools to Streamline Remote Work
Productivity tips & hacks
Make sure your remote team has access to the best digital tools in their household workspace to maximize productivity. Many of these are free, such as Slack and Zoom, which can help replicate an office environment and provide a space for your team to communicate. Asana works well for planning marketing strategies, managing workflows, and assigning deliverables.
How To Increase Your AOV
Helpful videos & podcasts
When you’re running a business, your main goal is to achieve the highest return possible. Learn how to maximize your Return On Ad Spend (ROAS) and make your new/returning customers achieve a higher Average Order Value (AOV).
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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