October 1, 2020
News from the past week
- Retailers raise election awareness. With a highly divisive political climate, brands are making efforts to help people vote by providing registration resources and paying employees if they want to volunteer at polling centers.
- Give Amazon a hand. As Amazon expands to open more brick-and-mortar establishments, it is implementing new technology allowing customers to pay for their items by placing the palm of their hand over a scanner.
- Small businesses surge on Shopify. As small businesses continue to struggle with no clear end in sight, many have taken their e-commerce game up a notch to stay afloat amidst the pandemic by utilizing Shopify and other resources.
- LinkedIn gets a glow up. Since employee recruitment is still in a slump, LinkedIn has revised its business plan with a new redesign pushing other elements of their platform such as engagement with photo/video narratives.
Building a Digital Community
Strategies to aid your marketing
A recent study has shown the average adult in the US spends roughly 16 hours a day on some form of digital media. This can somewhat be attributed to the recent pandemic, but the numbers were trending in that direction even before then. This is why brands are making every effort to build their digital community. While this process won’t happen overnight, you can start taking small steps to slowly build your digital community over time.
Prove your worth. Digital communities come in many forms, such as social media pages, private groups, or chat forums. The most beneficial way brands can build these communities is by offering something people not only want, but like being associated with. This can be tricky depending on the nature of your business, but essentially you want your customers to be proud of doing business with you.
Engage with your community. The more you engage with your community, the more your community will engage with you. This engagement gives your business authenticity and brand loyalty. Customers trust word of mouth advertising more than any other kind and this extends to the digital landscape. When they see friends and family interacting with your company, it gives you far more credibility than a traditional advertisement.
Give a face to your brand. Ask yourself if there is a figurehead at the company who can act as more of a voice for the brand online. This works better than communicating under a general business profile, as it provides a personal face to the brand which builds trust.
How to Click with Coworkers Remotely
Productivity tips & hacks
Even with remote work, you can cultivate bonds with coworkers by applying the same socializations you would if you were in the same room. Smiling goes a long way, for example, as does sharing personal stories and anecdotes. Simple acts of kindness, such as giving credit to your coworkers for their accomplishments or showing interest in their current projects, can help bridge the gap.
YouTube Emphasizes Age-Appropriate Content
Helpful videos & podcasts
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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