July 8, 2020
News from the past week
- TikTok’s take on ads. TikTok has continued to uniquely transition into more sponsorships by inviting advertisers to recreate their favorite ads using the platform in fun and experimental ways.
- Brands boost their budgets. Although businesses across the board have been decreasing their ad spend, they are spending more in digital marketing than ever before.
- Spam suspensions coming soon. LinkedIn is attempting to make it more difficult for companies to spam invites for follows by introducing safeguards which set monthly invitation limits.
- Marketers make do with less. A new study has found marketers generally feel their roles have increased in importance and their budgets have risen over the last two months. However, they struggle with fewer resources, personnel, and opportunities.
Rethinking Your Marketing Channels
Strategies to aid your marketing
Throughout the turbulence of the last six months, one aspect of marketing has shown real stability. Digital advertising has continued to deliver consistent results and, while some businesses have cut down on spending, the majority of major brands have actually increased their digital ad spend.
Now is the time to rethink your marketing channels and how you can use your established platforms to create innovative and engaging content to drive traffic to your landing pages.
Email marketing. Brands have shown incredible innovation when it comes to email marketing and much of it has come from breaking the rules and traditional norms of the channel. Consider thinking outside the box and influence readers to scroll down your email rather than putting CTAs constantly above the fold.
Social media marketing. Although platforms are constantly fluctuating in terms of popularity and performance, one thing has always remained consistent: Users across the board love brands with a sense of humor. Make your posts short, engaging, and worth sharing to increase organic traffic to your landing page.
Video marketing. Video ads are becoming more of a standard in digital advertising and can be done for a relatively low budget. You may not even need a camera! Look into editing and graphic design software and you can have a short video ad without draining your marketing budget.
Get Organized While Working from Home
Productivity tips & hacks
As stay-at-home orders continue to extend, many employees are making more long term plans for working from home. Creating a designated work space is crucial and will help you stay productive while mentally separating your work and home life. To this end, sticking to a set schedule and adopting rituals you can do at the beginning and end of the work day will help with this as well. The main thing to remember is to prioritize your tasks and always tackle the most important ones first.
Break Up with Broken Link Building
Helpful videos & podcast
Matt Wolfe & Joe Fier give you actionable takeaways which listeners can implement in their own life or business. In this episode, they are joined by branding specialist and marketing guru, Felicia Pagesh. They dive into fun stuff such as conversion optimizations, webinars, landing pages, and other useful techie talk.
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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