December 12, 2019
News from the past week
- A late start to show biz. Crest granted a senior’s lifetime wish of starring in a commercial with their latest holiday ad.
- From Top Ten to Top Scorned. Facebook and Google both lost their Top 10 rankings in the ‘Best Places to Work List’ amid internal concerns from employees at each company.
- Snapchat. Starring… you. Freak out your friends with Snapchat Cameo. The new feature lets you insert your face into gifs and send them to your friends.
- Super spending for Cyber weekend. For this year’s Black Friday and Cyber Monday, advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads than last year.
Insta-Marketing in 2020
Strategies to aid your marketing
Creating a full-fledged campaign is tedious. The process of perfectly executing that campaign can take months. And while there are benefits to having every detail mapped, it leaves very little room for change if that well-planned campaign doesn’t resonate with the audience the way you’d hoped.
2020 is going to be the year of insta-marketing, you don’t want to be the guy still automating impersonal emails.
Micro-campaigns are much like creating a human being. From conception to expiration, the options are endless. You start with a goal, brainstorm ideas, and try one. If you nail it, your campaign continues in that vein. If not, you try something else. It’s low-risk, high reward.
Automated feedback analytics will be all the rage in 2020. They make it easy to quickly assess your audience’s response so that you can implement the next part of your marketing game plan.
We know mass personalization is an oxymoron, but it actually makes sense. Plus, mass communication is as dead as Grumpy Cat. Tragic, but timely. Consumers want to resonate with the content you put out there. It might require some experimentation, but trust us, the consumer is always right.
Plants and Productivity
Productivity tips & hacks
Looks like it’s time a succulent became your new deskmate. Research says that our “love of life or living systems” is why people who connect with nature regularly are more productive. Remember how carefree you felt when your parents used to lock you outside to play with your friends? Just me? Well, give it a try and see if you feel a little less crabby about that super needy client.
Your 2020 Facebook Audit
Helpful videos & podcasts
On this week’s episode of Perpetual Traffic, Molly and John Grisham go through the 5-step Facebook account audit all advertisers need to do before 2020 to ensure a lucrative year ahead.
Listen here »
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Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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