September 17, 2020
News from the past week
- Advertising kicks off. After a troublesome year for marketers, pro football has returned and brands are excited to get back in the game with new advertising campaigns.
- Platforms push pause on politics. Most social platforms have essentially banned political ads, but Facebook has always been a major hold out. Now they have pledged to ban political ads in the week preceding the election.
- Immerse your audience. After polling over 1000 industry professionals, a new study has found the effectiveness of immersive content in marketing campaigns far exceeds content where the user has no interaction with the ad.
- Marketing on Minis. Earlier this year, Snap introduced “Minis” a collection of applications from 3rd party developers. Now they are experimenting with ways to monetize these apps with advertising.
Unpause Your Social Media Campaigns
Strategies to aid your marketing
Many companies made the choice to pause their social media marketing campaigns when the pandemic began and are just now starting to promote them again. However, simply unpausing doesn’t ensure your campaigns will perform like they did before.
Social media use surged to unseen levels over the last several months. Entire social lives began existing exclusively online. This has opened up a range of opportunities for businesses to market on social media, but they should keep a few things in mind as this is a much different climate than what they were accustomed to.
Read the room. Group mentalities are constantly shifting and even more so in tenuous times. When the pandemic first made itself known, there was a sense of urgency and confusion as people prepared for the unknown and struggled to learn what was happening. However, in later months, this has since subsided and now people generally want to feel alleviated from COVID-related anxieties and fears. Keep an eye out for mood shifts as they can happen very quickly.
Find the right tone. It’s a difficult line to walk, but customers generally want to see their preferred brands acknowledge the times we live in are not normal. However, they don’t want to feel like their feelings and fears are being exploited for the benefit of a brand. Try to be sensitive to the pandemic and its toll, but don’t come off like you’re exploiting it.
Get back up. The decision to pause social media campaigns is never an easy one. However, with the surge of usage on those platforms, your company very well may have benefited from keeping them going this year. Try to get them back up and running as soon as possible and start rebuilding brand awareness.
The Consequences of Too Much Communication
Productivity tips & hacks
Our dependence on technology during the pandemic has led to a digital overload in the workplace. Endless Zoom calls, emails, Slack pings, and other notifications can be damaging to your employees’ productivity and focus. To amend this, managers must set clear communication expectations. Reassure employees that they don’t need to reply to all messages right away. Try streamlining your communication channels and ease up on daily check-ins.
Why Digital Advertising is Going Up-the-Funnel
Helpful videos & podcast
Fear often precedes and preempts the need for change. But when a global pandemic necessitated quick adaptation, marketers around the world sprung into action, enabling new strategies and mobilizing campaigns everywhere. Diaz Nesemoney, the founder and CEO of Jivox, touches on why digital marketing is going up-the-funnel, and how the elimination of cookies will be good for both markets and consumers.
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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