October 30, 2020
News from the past week
- Quibi calls it quits. After months of struggling following their initial launch earlier this year, the short form streaming service, Quibi, has finally shut down with many experts blaming their content distribution strategy.
- Junk food for thought. A new study shows how some marketers are using young YouTube influencers to market unhealthy food and snacks to children by blurring the line between advertising and entertainment.
- The beauty of Twitch. Primarily known as a video game streaming platform, Twitch continues to expand its reach and has now emerged as a rising platform for beauty and cosmetics advertising.
- Representation in marketing roles. Over the last year, executive roles in the advertising industry have seen a major shift in female representation with a 15% increase of women in leadership positions. However, racial diversity in these roles still lags behind despite a small bump this year.
Recreating the Retail Experience Online
Strategies to aid your marketing
With the holidays fast approaching, the value of providing your customers with an enjoyable e-commerce experience could not be more crucial when it comes to generating sales. Websites with complicated navigation, disorganized product groupings, and technical errors are a pain and can lead to users calling it quits and opting for a competitive online retailer.
Here are three ways you can make your e-commerce experience something worth celebrating this holiday season!
Prioritize product pages. Shopping online can be frustrating for people who like to go into a retail store and get a real feel for the product. Obviously there is only so much you can do virtually, but quality images you can zoom in on and spinning 360 degree product videos are a great way to help replicate the retail shopping experience.
Review your thumbnails. A lot of people love to share gift ideas and wish lists with their friends and family through messaging apps. Test some of your product links in various apps to make sure they display well with a quality thumbnail preview.
Test the customer experience. Ask someone unfamiliar with your website to go through it as if they were a normal customer looking for a few specific things. See what issues they run into in terms of finding what they’re looking for. Think about how you can streamline the process to make users find things more quickly.
Why Multitasking is a Myth
Productivity tips & hacks
A study from Psychology Today shows only 2% of people can juggle more than one thing at a time without a significant drop in performance. By switching between two tasks, we trick our brain into thinking we are being productive when actually this makes us lose energy faster and can lead to mistakes. Only when a task is automatic and requires little to no thought can multitasking benefit your daily schedule.
3 “Must Have” Facebook Ads Audiences
Helpful videos & podcasts
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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