Google Buys Fitbit | Content Marketing ROI | Planning for Black Friday

November 15, 2019

Second-Hand Scoop

News from the past week

 

• Fitbit finds a lifeline. Google acquired the wearable fitness tracker company for a whopping $2.1 billion in attempts to “accelerate innovation.” 
• #Beer4unfollow? Part of Miller Lite’s new ad campaign involves offering a free beer to anybody who unfollows them from social media.
• Less is more for Apple. The company’s ‘slow-roll’ marketing push for their new streaming service aims to cut through the noise of competing streaming services that inundate the market with ads. 
• Chrome works out some kinks. Set to launch in the coming weeks, Google Chrome 79 aims to tackle tab freezing and privacy concerns, as well as introduce some innovative features.

Content Marketing ROI

Strategies to aid your marketing

 

Content marketing is constantly changing. So much that it’s challenging to keep up with what actually works. Yes, keywords, but also quality writing. Sometimes long, sometimes short. Get to the point, but also explain. The question is: How can we keep up in the ever-changing world of content creation?

 

Go Evergreen

 

Create content that will stay relevant over a wide span of time. Long-standing, high quality content serves a few purposes: it’s useful, it keeps you relevant, and it proves that you’re an expert in your field, that you have authority, and that you’re trustworthy.

 

Choose Hot Topics

 

Find a balance between relevant and high-volume keywords with little competition. Use this formula to come up with relevant content:

 

Broad keywords + audience questions + find related, less competitive words + what is your audience saying about it = best topic to write content on.

 

Be Consistent

 

POST! POST! POST! Ranking blogs –> qualified traffic —> conversions.

 

Update Website UX

 

User experience is everything. Improve site speed, optimize ads to be relevant to the page content, optimize page navigation.

 

Link to Relevant Pages

 

Improve UX by linking your content to useful pages about the topic. As long as it’s not to a competitor, linking will help support your research and improve your authority on the topic.

 

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Manage Tasks, Not Time

Productivity tips & hacks

 

Prioritize your tasks, not your time. It allows you to focus on the labor intensive tasks first, since your best effort is usually given at the beginning of the day. Then you can focus on smaller tasks at the end of the day, when your energy begins to wane. If you have tasks that will each take less than 5 minutes, do those right away.

 

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Planning for Black Friday

Helpful videos & podcasts

 

 

Eric Siu and Neil Patel discuss how retargeting pixels, an omnichannel approach, gift guides, and personalized messaging can give your business a big revenue boost this Black Friday and Cyber Monday.

Listen here »

 

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About Ellie Batchiyska

Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.