July 15, 2020
News from the past week
- Surprise reactions = surprising results. New reports are showing upward conversion trends in video ads featuring surprised emotions and outdoor settings. Videos showcasing happy emotions and indoor settings saw a significant decrease.
- Google images add context. Google is adding a new feature to their image search results which will display more information about what is being pictured. This provides business with a new opportunity to increase traffic to their websites.
- AR growth in e-commerce. As e-commerce trends continue to skyrocket, new innovations such as QR codes, virtual try-on functions, and other augmented reality (AR) tools have become a priority for businesses hoping to push these results even further.
- Instagram Shop horns in. Instagram has begun testing a new layout change where they replace the activity button in the main menu with one linking to Instagram Shop. Select users will see this change and be linked to a place where they can browse and buy products.
Targeting Relevant Audiences on Facebook
Strategies to aid your marketing
Advertising on Facebook can be complicated and many small businesses struggle with using their vast range of targeting options to direct their marketing to a relevant audience. Here are just a few tips to keep in mind when creating a custom audience in Facebook Ad Manager.
Website retargeting. If you haven’t already, you should install a tracking pixel on the backend of your website. It’s very simple to do and will allow you to retarget to Facebook users who have already visited your website. This can be incredibly helpful, as you know they are familiar with your brand and have shown interest in your products/services.
Social media retargeting. Just like with website retargeting, you can use this tool to reach users who have engaged with or viewed your Facebook business profile. The same thing can be done with your Instagram profile.
Subscriber targeting. If you have a list of people who have opted into receiving emails from your company, you can upload a breakdown of their information to Facebook Ads. They will sync this information with their own to target the people on this list.
Targeting similar users. With the knowledge of who has visited your website, subscribed to your email list, or engaged with your social media, Facebook can find patterns in demographics and interests to create a new list of similar users related to your usual customers.
The Benefits of Boredom
Productivity tips & hacks
Coping with boredom has been a real challenge for those working from home and/or under stay-at-home orders. Studies have shown some of the best ideas can arise when your mind is unoccupied. Lean into boredom by putting your phone on silent during just 1-2 small tasks a day (folding laundry, taking a walk, etc.) and allow your mind to wander. At the very least, you’ll be surprised by how refreshing and grounding this can be — and you may end up with some great ideas!
Bring Sales Floor Energy to Remote Selling
Helpful videos & podcast
How do you harness the same sales floor energy of a retail establishment in a remote strategy? Kyle Coleman, VP of Revenue Growth and Development at Clari, shares how giving his sales reps freedom to experiment with various remote sales strategies ended up creating one of their most successful weeks ever.
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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