July 31, 2020
News from the past week
- A presidential paradox. In political ads on Twitter and Facebook, presidential candidates Donald Trump & Joe Biden are accusing the platforms of sharing misleading messages.
- Unmasking audience response. New studies have shown an overall positive response from audiences when brands use people wearing facemasks in commercials and other marketing materials.
- TikTok cuts in creators. TikTok is making it known they will increase their creator fund to nearly 2 billion dollars over the next few years to compensate the content creators on their platform
- Facebook ads fall from grace. A boycott which many predicted would be unsubstantial turned out to have a huge impact as over half of advertisers paused their Facebook ads this month.
The New Normal of Digital Marketing
Everything has changed dramatically this year and businesses have had to make quick and major adjustments to their operations. It’s difficult to know how to market a brand in such unusual circumstances, however marketing is still as important as it ever was. Here are four ways to market your business online during this difficult time.
Reassure your customers. Reach out through email updates and social media posts to let your customers know your business is there for them and isn’t going anywhere.
Be creative. Rather than falling back on older strategies, consider using this time to try new things and experiment with your marketing. This could be something like offering online classes relevant to your industry or offering unique discounts and promotions. Think of innovative ideas to help you stand out from your competition.
Build new social channels. There are several social media platforms you may not have considered using to market your business. Take this time to try out a few and build up your profile and content to start gaining a following.
Improve your website. Consider doing a deep evaluation of your website to check for broken links and pages which could be improved. See how well your site is designed for mobile users and make the customer experience as simple as possible.
What is Intuitive Scheduling?
Productivity tips & hacks
Life coach Antoinette Beauchamp discusses the benefits of “intuitive scheduling” — a concept that tailors scheduling style to your lifestyle. For example, if you’re a Type B or working from home, a Type A schedule doesn’t make any sense. This method is believed to help you better “roll with the punches” throughout the day.
Virtual Design for Non-Designers
Helpful videos & podcast
Donna Moritz, a visual content strategist and founder of Socially Sorted, talks about how non-designers can still create appealing graphic designs to share on social media through the use of templates, drag-and-drop tools like Canva or Easil, and the use of a brand kit to make color or font choices easier.
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
15124 Ventura Blvd. Suite 203
Sherman Oaks, CA 91403,
Conversion Giant - Serendipity Labs
6400 S. Fiddlers Green Circle,
Greenwood Village, CO 80111,