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# ConversionGIANT.com

## Sitemaps

- [XML Sitemap](http://conversiongiant.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The Agentic Commerce Revolution:<br> How OpenAI’s ACP Will Reshape Product Visibility and Advertising](http://conversiongiant.com/the-agentic-commerce-revolution-how-openais-acp-will-reshape-product-visibility-and-advertising/) - OpenAI’s new Agentic Commerce Protocol (ACP) might quietly become the most important change to digital commerce since Google Shopping first launched. It’s not another marketplace or ad channel. It’s a new standard that allows AI agents—like ChatGPT—to interact directly with merchants to discover products, answer questions, and even complete purchases without ever leaving the conversation. For anyone selling products
- [1700% ROAS?! Here’s How We Fixed These Google Shopping & PMax Campaigns](http://conversiongiant.com/1700-roas-heres-how-we-fixed-these-google-shopping-pmax-campaigns/) - Slash ad waste by 89% and boost ROAS up to 1700% with custom feed analysis, smart segmentation & manual overrides.
- [Why Your PMax Campaigns Might Be Failing - And What Google Isn’t Telling You](http://conversiongiant.com/why-your-pmax-campaigns-might-be-failing-and-what-google-isnt-telling-you/) - Struggling with Performance Max? Discover how to expose PMax’s data blind spots and achieve full-funnel profit clarity for smarter, more profitable campaigns.
- [AI is Changing Search: Here’s How to Stay Visible with AIO (LLMSEO) Strategies](http://conversiongiant.com/ai-is-changing-search-heres-how-to-stay-visible-with-aio-llmseo-strategies/) - Discover how AI Overviews and LLMSEO (AIO) strategies, like enhanced schema markup and social proof, can keep your site visible in AI-driven search.
- [Navigating the Shift to Enhanced Conversions with Conversion Giant](http://conversiongiant.com/navigating-the-shift-to-enhanced-conversions-with-conversion-giant/) - As privacy concerns lead to the phasing out of cookies, Google Ads introduces Enhanced Conversions. Conversion Giant is helping advertisers adapt.
- [How to Integrate GA4 with Your Shopify Store](http://conversiongiant.com/migrate-to-google-analytics-4-with-shopify-a-step-by-step-guide/) - Take advantage of more powerful insights that will help you get the most out of your digital marketing data, with GA4.
- [A Definitive Guide to Link Building for eCommerce Sites](http://conversiongiant.com/a-definitive-guide-to-link-building-for-ecommerce-sites/) - Link building has been a point of contention among the SEO community for more than a decade now. Best practices in regards to this aspect of SEO seemingly change every year, leading marketers to constantly evolve their approach to acquiring relevant, quality links. In recent years, we’ve even been bombarded with headlines about the relevance
- [Do I Need an SEO Agency? 3 Signs It’s Time to Hire One](http://conversiongiant.com/do-i-need-an-seo-agency-3-signs-its-time-to-hire-one/) - Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search
- [Optimize Your Landing Pages for Campaign Performance](http://conversiongiant.com/optimize-your-landing-pages-for-campaign-performance/) - When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function
- [Offering Incentives For Email Opt-Ins](http://conversiongiant.com/offering-incentives-for-email-opt-ins/) - Collecting email addresses from customers or potential customers is a tricky business, but trends have shown it's getting easier. A recent study by Google and Boston Consulting Group shows that most customers will share their email address with a business in exchange for a small incentive. And by most, we are actually talking 90 percent!
- [The End of Smart Shopping Campaigns](http://conversiongiant.com/the-end-of-smart-shopping-campaigns/) - Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and
- [Using Search Intent Research to Better Optimize Your eCommerce Site](http://conversiongiant.com/using-search-intent-research-to-better-optimize-your-ecommerce-site/) - When you search for something on Google or other search engines, you usually have a certain goal in mind. You may want to learn about something specific or find the right product you can shop online for. You may even be trying to track down a site you’ve been to before but don’t remember
- [Conversion Giant is Now a Google Premier Partner!](http://conversiongiant.com/conversion-giant-is-now-a-google-premier-partner/) - Conversion Giant has been named a 2022 Google Premier Partner Los Angeles-based digital agency Conversion Giant, has achieved 2022 Premier Partner status in the Google Partners program. Conversion Giant’s team of experts provide paid search, organic optimization, retargeting, Google Shopping, feed management, CRO, SEO, and other services for ecommerce sites all over the country. Explore
- [Zero-Party Data: What It Is & How to Get It](http://conversiongiant.com/why-you-need-zero-party-data/) - Zero-Party Data may sound like the disappointing result of a Facebook event no one has responded to, but it is so much more than that! Although talked about far less than first, second, and third party data, zero-party data can provide you with incredibly reliable and actionable consumer data you can use for retargeting,
- [Yoast SEO Plugin Launches on Shopify](http://conversiongiant.com/yoast-seo-plugin-launches-on-shopify/) - They say you can’t judge a book by its cover, but you can definitely judge a web page by its meta tags! This is why Shopify site users are thrilled that a popular Wordpress SEO tool will FINALLY be available for them to use for their website. Known as one the best SEO plug-ins
- [3 Steps to Better Onsite eCommerce Content](http://conversiongiant.com/3-steps-to-better-onsite-ecommerce-content/) - One of the key factors to improving your online store’s visibility is to improve your onsite content. You may be thinking: Why bother with onsite content? Isn't link building more important? Not necessarily. Having quality onsite content helps develop trust and authority within your industry. Offsite content helps with this too, but it’s difficult to
- [The End of Target-CPA & Target-ROAS Bidding Strategies](http://conversiongiant.com/the-end-of-target-cpa-target-roas-bidding-strategies/) - Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies in Google Ads. In April, Google plans to retire these automated bidding strategies, but they’ll still exist… in a sense. The update was originally announced rather nonchalantly in a routine API update
- [7 Deadly Sins of eCommerce Checkouts](http://conversiongiant.com/7-deadly-sins-of-ecommerce-checkouts/) - Abandon all carts, ye who enter here. Picture it. Millions of abandoned shopping carts across the globe. Filled, forgotten, and forsaken. It’s not just the shopping carts strewn about in your local grocery store parking lot either. It’s the countless online shopping carts at the mercy of poorly optimized checkouts. According to Baymard Institute,
- [Mobile-First Indexing to Roll Out to Remaining Websites](http://conversiongiant.com/mobile-first-indexing-to-roll-out-to-remaining-websites/) - Within the next couple of months, Google will be moving the last batch of websites to mobile-first indexing. You might wonder: What took them so long? It was a bit of a segmented process, with a first large-scale rollout that took place in 2018. Following that, Google announced mobile-first indexing as the default for all
- [5 Things to Know About Google’s Page Experience Update](http://conversiongiant.com/5-things-to-know-about-googles-page-experience-update/) - Google's Page Experience update launches in June, and it'll officially make Core Web Vitals a ranking signal. Here are five things to know before it drops.
- [6 SEO Tools to Help You Optimize Your Website in 2021](http://conversiongiant.com/6-seo-tools-to-help-you-optimize-your-website-in-2021/) - We'll cover the top six free and paid SEO tools to help you optimize your website in 2021. From keyword research to link building, these tools have you covered.
- [Surprise Auto Apply Recommendations Throw Google Ads for a Loop](http://conversiongiant.com/surprise-auto-apply-recommendations-throw-google-ads-for-a-loop/) - If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it may be Google’s new Auto-Apply beta program.
- [11 PPC Tools to Help Your Ads Succeed in 2021](http://conversiongiant.com/11-ppc-tools-to-help-your-ads-succeed-in-2021/) - Aaron Putnam, VP & Paid Search Director at Conversion Giant, walks you through the must-have PPC tools for successful Google and Facebook ad campaigns.
- [5 Ways to Get Your Brand New Site SEO-Ready](http://conversiongiant.com/5-ways-to-get-your-brand-new-site-seo-ready/) - Starting from zero on a new website can be daunting where organic visibility is involved. It can take Google anywhere between three weeks and three months to index a new site, though that typically depends on the size of the site itself. Still, as you wait for your website to get noticed in the
- [Preparing Your Website for Google Algorithm Updates](http://conversiongiant.com/preparing-your-website-for-google-algorithm-updates/) - How can you prepare your website for a Google algorithm update? We'll walk you through three pieces of SEO criteria to ensure your website doesn't take a hit.
- [Disavow Links: 4 Things You Need to Know](http://conversiongiant.com/disavow-links-4-things-you-need-to-know/) - Learn more about what disavow links are, when to disavow links, which links to disavow, and how to disavow links. We answer these SEO questions and more.
- [Third-Party Cookies: The Good, The Bad, and The Iffy](http://conversiongiant.com/third-party-cookies-the-good-the-bad-and-the-iffy/) - Why are third-party cookies bad? How do you gather more first-party customer data? The world of cookies is changing, and advertisers need to change with it.
- [Instagram Shopping Features for Your Small eCommerce Business](http://conversiongiant.com/instagram-shopping-features-for-your-small-ecommerce-business/) - Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to buy is Instagram -- and I'm not even an Instagram fiend. Despite my detachment from influencer culture, something about Instagram always gets me when it comes to shopping. The simplicity, visual appeal, and on-point targeting
- [Use Discount Codes to Increase Google Visibility in 2021](http://conversiongiant.com/use-discount-codes-to-increase-google-visibility-in-2021/) - Promo codes can be addictive. In fact, they're the reason people spend hours scouring the web before they make a purchase. Everyone's looking for a deal, and the retailer that offers it, is usually the one that gets the sale. In fact, promotions and deals are the top motivator for email subscriptions. The top reason
- [How to Optimize Your Spending within Google Shopping Ads](http://conversiongiant.com/optimize-spending-google-shopping-ads/) - Imagine you made all of your major purchasing decisions blindfolded: your house, your car, what college you send your kids to. After all, it's not about how you spend your money, it's just about getting something in return... right? Obviously, that can't be farther from the truth. Yet from some reason, countless advertisers apply this logic
- [Creating Consistent Cross-Channel Holiday Messaging](http://conversiongiant.com/creating-consistent-cross-channel-holiday-messaging/) - Retail experts state that the 2021 holiday shopping season is starting earlier than usual. Many retailers like Amazon and Target are even launching early Black Friday deals. And because of current supply chain limitations, everybody’s trying to do their shopping before inventory runs out. Surveys indicate that 51% of consumers will start their holiday shopping
- [Email Marketing in a Privacy-First World](http://conversiongiant.com/email-marketing-in-a-privacy-first-world/) - We all know of the peril surrounding third-party cookies. As Chrome, Apple, and various other platforms try to phase out our reliance on them, first-party data becomes even more important. This is where email marketing comes in. Your email list is one of your best sources of first-party data about your customers, and our reliance
- [Understanding Meta Tags: What They Are & How to Write Them](http://conversiongiant.com/understanding-meta-tags-what-they-are-how-to-write-them/) - SEO can often feel like a form of dark magic: unexplainable, impenetrable, and shrouded in mystery. That's why Conversion Giant's resident SEO expert Dan Cromar is delving into the ominous depths of meta tags. After all, if SEO is dark magic, then meta tags are the spell components that allow you to summon it. Where's
- [Why Smart Shopping Kind of Sucks… and How to Optimize It](http://conversiongiant.com/why-smart-shopping-kind-of-sucks-and-how-to-optimize-it/) - Google’s Smart Shopping campaigns are the default for many e-commerce advertisers, but this campaign type is far from perfect -- and the way you implement it is certainly not one-size-fits-all. As with most of Google’s ongoing efforts, Smart Shopping is a product of their commitment to improved AI capabilities. From natural language understanding and BERT
- [7 Steps to Increasing Your Average Order Value](http://conversiongiant.com/7-steps-to-increasing-your-average-order-value/) - When most e-commerce advertisers try to increase their profit, they usually do so by lowering cost-per-acquisition (CPAs) or improving the number of overall sales they get. However, with positioning on advertising platforms being so competitive, moving the needle on these aspects of your business can feel a lot like moving a mountain. However, there’s a
- [Using SMS Marketing to Improve eCommerce Conversion Rates](http://conversiongiant.com/using-sms-marketing-to-improve-ecommerce-conversion-rates/) - Ping! There’s another text message. It might seem like we’re desensitized to the excitement of receiving texts these days, but it never fails to trigger that much-needed dopamine release. Texts are still one of the most engaging forms of virtual communication, which is probably why SMS marketing is so successful. With the rise in mobile
- [Clubhouse for eCommerce: Generating Brand Exposure on the Exclusive App](http://conversiongiant.com/clubhouse-for-ecommerce-generating-brand-exposure-on-the-exclusive-app/) - It’s the talk of the iPhone app store, but you need an exclusive invite to get in. That’s right, we’re talking about Clubhouse -- the latest trendy social media app on the market. Though it’s early access only at the moment, it promises to succeed by bringing the concept of “chatrooms” to a whole new
- [Multi-Country eCommerce Sales: Shopping Feeds, Shopify, and More!](http://conversiongiant.com/multi-country-ecommerce-sales-shopping-feeds-shopify-and-more/) - Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be fraught with a few challenges when it comes to managing shopping feeds through Google Merchant Center (GMC) and separate websites for each locale. Some challenges multi-country advertisers face include: Currency Consistency: Getting product feeds to
- [Broad Match Modified Goes Bye-Bye: Navigating the BMM Update](http://conversiongiant.com/broad-match-modified-goes-bye-bye-navigating-the-bmm-update/) - This month has been a long month for advertisers. First, the looming iOS 14.5 privacy update threatens to throw their Facebook Ads for a loop. Now, Google is adding insult to injury by announcing their latest amendment to keyword match types for Google Ads. On Feb. 4, Google announced an update to their Broad Match
- [Slow Load Times: Understanding Core Web Vitals & How to Fix Them](http://conversiongiant.com/slow-load-times-understanding-core-web-vitals-how-to-fix-them/) - It’s time to check your vitals -- and no, we’re not talking about a trip to your physician. These vitals come courtesy of your Google Search Console report, though the results might still make you want to reach for the blood pressure cuff. When it comes to hot topics surrounding SEO in 2021, Core Web
- [How to Prepare eCommerce Facebook Ads for iOS 14](http://conversiongiant.com/how-to-prepare-ecommerce-facebook-ads-for-ios-14/) - Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since late last year, the upcoming iOS 14 privacy update has been looming large. A mysterious threat to Facebook advertisers who are scrambling for solutions, little is certain except this: It will make their jobs much
- [Optimizing Your Onsite Content for Passage Ranking in 2021](http://conversiongiant.com/optimizing-your-onsite-content-for-passage-ranking-in-2021/) - By now, most eCommerce website managers know about the value of content for overall visibility. However, the (often unspoken) rules surrounding what makes good, SEO-friendly content are constantly changing. On Oct. 15, Google announced another upcoming consideration: passage ranking -- also inaccurately referred to as passage indexing. We clarify this because even though Google referred
- [Working From Home: How to Separate Your Home and Work Life](http://conversiongiant.com/working-from-home-how-to-separate-your-home-and-work-life/) - Are you working from home due to COVID-19? Here are seven essential facets to maintain your routines and work structure during this difficult time.
- [Putting Big Data To Work For Your Adwords Account](http://conversiongiant.com/putting-big-data-to-work-for-your-adwords-account/) - You may think "Big Data" is just some fancy buzzword, but in reality its a massively useful resource that can take your PPC to new levels!
- [Industries on the Rise: How Stimulus Checks are Being Spent](http://conversiongiant.com/industries-on-the-rise-how-stimulus-checks-are-being-spent/) - The recent stimulus checks have led to some interesting industry trends amid the COVID-19 pandemic. Here are some of the industries that are on the rise.
- [Integrating Search & Social to Skyrocket Your Conversions](http://conversiongiant.com/integrating-search-social-to-skyrocket-your-conversions/) - Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience
- [From HTTP to HTTPS: Secure Sites Are the New Norm](http://conversiongiant.com/from-http-to-https-secure-sites-are-the-new-norm/) - Google has been encouraging website owners to make the migration from HTTP to HTTPS for years. As of July 2018, they’re officially cracking down.
- [Optimizing PPC Campaigns for the Future of Voice Search](http://conversiongiant.com/optimizing-ppc-campaigns-for-the-future-of-voice-search/) - Our mobile and smart home devices love the sound of our voice. For digital marketers, this means conforming PPC campaigns to accommodate this fact.
- [4 Email Marketing Tips for Customer Retention](http://conversiongiant.com/4-email-marketing-tips-for-customer-retention/) - When it comes to keeping your customers’ interest piqued, the best course of action is to deliver consistent and valuable email marketing campaigns.
- [Mastering Product Filters Pt. 1: SEO-Friendly Filtering for Your E-Commerce Site](http://conversiongiant.com/mastering-product-filters-pt-1-seo-friendly-filtering-for-your-e-commerce-site/) - In this article, we’ll be focusing on the SEO side, and how to ensure your product filters are optimized for better ranking in the Google search results.
- [Anatomy of a Converting eCommerce Checkout Page](http://conversiongiant.com/anatomy-of-a-converting-ecommerce-checkout-page/) - With nearly 75% of shoppers abandoning their carts without completing their purchase, digital marketers have broken down the checkout process into a formula.
- [Using eCommerce Reviews to Boost SEO Value](http://conversiongiant.com/reviews-boost-seo-value/) - Reviews drive more customers to your website because they boost your SEO value, and those customers rely on those reviews to make more purchases from you.
- [4 Solutions for Better eCommerce Load Times](http://conversiongiant.com/4-solutions-for-better-ecommerce-load-times/) - There’s no denying long page load times negatively impact user experience. In fact, 40% of shoppers abandon sites that take longer than three seconds to load.
- [Is link building dead? Here's what the experts say.](http://conversiongiant.com/is-link-building-dead-experts-say-think-again/) - Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that black and white. Google’s Penguin update in 2012 had a lot of people questioning the efficacy of link building, particularly because it did crack down on some illegitimate link building practices. However, the experts have
- [New Websites Default to Mobile-First Indexing on July 1](http://conversiongiant.com/new-sites-default-to-mobile-first-indexing/) - If you're not mobile-first, you're last. Starting July 1, Google will default to mobile-first indexing for all new domains. New sites should be mobile-friendly.
- [How Promo Codes Lead To More eCommerce Conversions](http://conversiongiant.com/how-promo-codes-lead-to-more-ecommerce-conversions/) - Whether your goal is to attract new customers, encourage repeat purchases, or drive revenue, here are some ways to maximize the potential of your promo codes.
- [Mastering Product Filters Pt. 2: User-Friendly Filtering for Your E-Commerce Site](http://conversiongiant.com/mastering-product-filters-pt-2-user-friendly-filtering-for-your-e-commerce-site/) - A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product filters are also formally referred to as “faceted navigation” in the digital marketing world - a term we’ll avoid using for the purposes of simplicity and straightforwardness. Sometimes, product filters on an e-commerce site confuse
- [Google AdWords Rebrand Aims to Make Marketing Simpler](http://conversiongiant.com/google-adwords-rebrand-aims-to-make-marketing-simpler/) - Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads instead and incorporating some new functionalities to boot. Google credits this change to the evolution of advertising in the last 18 years since AdWords was introduced. As mobile usage, online shopping, and multi-channel marketing efforts
- [5 Ways to Spice Up Guest Posting Without Landing in the Penalty Box](http://conversiongiant.com/5-ways-to-spice-up-guest-posting-without-landing-in-the-penalty-box/) - While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become increasingly difficult for digital marketers to get those links in the first place. Search engines analyze the number and popularity of the pages linking to a specific website, and use that to determine ranking. This
- [The Amazon vs. Google E-Commerce Debate](http://conversiongiant.com/amazon-vs-google-e-commerce/) - There’s no denying that Amazon has become a behemoth in the e-commerce industry, singlehandedly having become synonymous with the term “online shopping” over the last decade. Due to its booming popularity, Google Shopping is stepping onto the scene, and its new features are worth strong consideration if you’re a retailer. Google and Amazon have been
- [The How & Why Behind Google's Data Retention Announcement](http://conversiongiant.com/google-analytics-data-retention/) - If you’ve logged into your Google Analytics within the last few weeks, you’ve probably noticed a striking yellow notification along the top reminding you to update your Data Retention settings. Initially, you may not have given it much thought, but now you notice that the deadline of May 25 is rolling in and you still have
- [How Dwell Time & Time-on-Site Impacts Your SEO](http://conversiongiant.com/how-dwell-time-time-on-site-impacts-your-seo/) - Conduct a search, select a result, peruse the page, hit the back button. Select another result, peruse the page, hit the back button. This routine is familiar to all of us, and from a user perspective, it seems simple and insignificant. From an SEO perspective, however, this routine is detrimental to a website’s ranking and
- [Into the Void of Infinite Mobile Scrolling](http://conversiongiant.com/into-the-void-of-infinite-mobile-scrolling/) - Google’s mobile-first chronicles continue with their recent testing of infinite scrolling for mobile search results. Previously, mobile Google searches were divided up into pages, similar to their desktop site. Users would get to the bottom of the page, and have the option to click through the consecutive pages. As part of their test, this pagination
- [Migrating to Mobile-Friendly: Google update expands mobile-first indexing](http://conversiongiant.com/migrating-to-mobile-friendly-google-update-expands-mobile-first-indexing/) - The Googleverse is an ever-changing entity, as it constantly shapeshifts to align with recent demands and trends. Their shapeshifting prowess typically comes in the form of algorithm updates, changes to Google’s search functionalities that dictate how the search engine will pull up and populate results. In March, Google announced its most recent algorithm update for
- [The Ins And Outs Of Automated Bid Strategies](http://conversiongiant.com/the-ins-and-outs-of-automated-bid-strategies/) - Automated bid strategies are a great resource for getting the most out of your Adwords campaign.
- [The Sneaky Guide to Using Paid Search and SEO Together](http://conversiongiant.com/an-ultimate-guide-to-use-paid-search-and-seo-together/) - It might be a cliche, but SEO and PPC are two signs of the same coin. Can they be combined so that they work together in perfect harmony? Of course!
- [6 SEO Musts to Increase Your eCommerce Traffic This Month](http://conversiongiant.com/6-seo-musts-to-increase-your-ecommerce-traffic-this-month/) - Believe it or not, it IS possible to get quick results on SEO. If you follow a few key steps, you just me be surprised how fast things happen!
- [Is No One Searching For Your Product? Here’s How to Get Sales](http://conversiongiant.com/is-no-one-searching-for-your-product-heres-how-to-get-sales/) - Are you seeing low to no search volume for your brand or products? You can take steps to build brand awareness quicker than you think!
- [Understanding Ad Campaigns When Your Tracking Data Is Off](http://conversiongiant.com/understanding-ad-campaigns-when-your-tracking-data-is-off/) - With so many ways for the data to be off, here's how to understand what could be going on and some things you can do to fix it.
- [Why WordPress is Nudging You Towards a Secure Site](http://conversiongiant.com/why-wordpress-is-nudging-you-towards-a-secure-site/) - Why is having an SSL certificate so important? Here’s why and what might happen if you don’t change.
- [Using Content To Increase eCommerce Sales](http://conversiongiant.com/using-content-to-increase-ecommerce-sales/) - If you’re not seeing results from efforts like print and radio ads, here’s how to boost sales with content marketing.
- [What You Need To Know About The New Adwords Interface](http://conversiongiant.com/what-you-need-to-know-about-the-new-adwords-interface/) - he interface promises better visualization of data and claims to be easier to manage, but is it? Here’s what we’ve gathered so far.
- [10 Reasons Advertisers Fail at Facebook Advertising](http://conversiongiant.com/10-reasons-advertisers-fail-at-facebook-advertising/) - Are you making these common Facebook ad mistakes? Find out how to fix them quickly.
- [12 Modern Website Design Trends That Kill Conversions](http://conversiongiant.com/how-modern-website-designs-kill-conversions/) - You loved your website when it launched. It was simple and clean. But now, you’re feeling the itch of “web envy”. You visit other companies sites (maybe competitors) and wish yours had that wow factor. Suddenly your downtown loft with high ceilings feels more like a tiny studio apartment. But just like we learned as
- [PPC Strategies: Problems with Campaign Segmentation](http://conversiongiant.com/ppc-strategies-problems-with-campaign-segmentation/) - You know you’re an old school PPC’er when your go-to best practice PPC technique is to extrapolate every possible keyword variation into its own ad group and mirror each ad group into a different campaign segment by each hour in the day. Alright, that’s a bit of an extreme example, but I am guilty of
- [3 Ways Facebook Retargeting Accelerates Your Buyer’s Journey](http://conversiongiant.com/3-ways-facebook-retargeting-accelerates-your-buyers-journey/) - Here's how to use Facebook Retargeting ads at each stage of the buyer's journey to nudge them into the Buy stage.
- [Basic Optimization for Google Shopping Campaigns](http://conversiongiant.com/basic-optimization-for-google-shopping-campaigns/) - Learn how Google Shopping Campaigns can help you drive eCommerce revenue and how to optimize your ads for conversions.
- [Cut Wasted PPC Spend Without Cutting Conversions](http://conversiongiant.com/cut-wasted-ppc-spend-without-cutting-conversions/) - When placing PPC ads, there are dozens of metrics to monitor and fluctuations to look for. One of the metrics advertisers are often concerned about is traffic, or more specifically, maximizing the amount they’re getting on their website. But in order to get this traffic you need to pay for each click, and let’s face
- [11 Must-Have Tools to Boost eCommerce Conversions](http://conversiongiant.com/11-must-have-tools-to-boost-ecommerce-conversions/) - The following free and paid tools will help you get a handle on what your customers are doing on your website, who they are, and why they’re doing it.
- [When Traffic Goes Bad: Diagnosing a Ranking Loss](http://conversiongiant.com/diagnosing-the-ranking-loss/) - When you notice a loss in organic traffic, diagnosing the problem is a very time sensitive matter. Don't wait any time in getting to the bottom of it!
- [Your Path to Conversions: A Key or a Curse?](http://conversiongiant.com/your-path-to-conversions-a-key-or-a-curse/) - All advertisers are ultimately working towards the same goal with their campaigns: increasing sales. And even with plenty of resources available to help educate advertisers and marketers on best practices, there is still a major underlying problem. When a business’ profits start to decline, advertising budget is often scaled back or cut off for a
- [Is Google’s Expansion of Close Variant Matching Working for Marketers?](http://conversiongiant.com/is-googles-close-variant-matching-expansion-working-for-or-against-marketers/) - Google announced changes to the way exact match targeting works. Here's what you can expect to see in your account and how to prepare for it.
- [Why Companies Are NOT Growing on Google Adwords Anymore](http://conversiongiant.com/why-companies-are-not-growing-on-google-adwords-anymore/) - Adwords is certainly NOT the emerging search engine ad platform it once was, offering endless opportunities for growth and profit. In fact, it’s quite the opposite. Google has become so good at cinching out advertiser’s profits by steepening competition and by forcing advertisers into programs like Shopping which are more difficult to manage. In the
- [New Adwords Attribution Models - Understanding The Path To Conversions](http://conversiongiant.com/new-adwords-attribution-models-understanding-the-path-to-conversions/) - Have you used the new Attribution Model Introduced in AdWords? We think it’s got BIG potential! Learn more about it here.
- [Why You Need to be Using RLSA in Your Ad Campaigns Now](http://conversiongiant.com/why-you-need-to-be-using-rlsa-in-your-ad-campaigns-now/) - Are you familiar with Remarketing List Search Ads (RLSA)? Here's what they are and why you need to be using them in your campaigns NOW!
- [The New AdWords is Here! Here’s What to Expect](http://conversiongiant.com/the-new-adwords-is-here-heres-what-to-expect/) - Can you believe AdWords is 15 years old? Over the course of the last year, Google has been building hype around a new interface they’re bringing to AdWords to help make the next 15 years just as successful as the last. They took feedback from advertisers from different industries across the globe to incorporate changes
- [Using Time Lag Reports To See If Remarketing Is Great For You](http://conversiongiant.com/using-time-lag-reports-to-see-if-remarketing-is-great-for-you/) - Is your business one of those that can really benefit from remarketing campaigns? Here's how using the Time Lag report in Google Analytics can tell you.
- [We Just Killed The PPC Management Company](http://conversiongiant.com/we-just-killed-the-ppc-management-company/) - You could hear me screaming from down the hall, “What do you mean you don’t know if you should be on Google? Everyone is on Google.” It was 2006 and believe it or not, advertisers were either believers or they weren’t. Since then almost everyone has been a believer at some point or another. It
- [What 500 Advertisers Said About Their Past Marketing Agencies](http://conversiongiant.com/what-500-advertisers-said-about-their-past-agencies/) - Chances are that if you’ve been advertising online for longer than 3 years, you’ve been through an agency or two. For some reason, the agency didn’t work out and you either hired a new one or decided, “We’re just gonna bring this thing in-house.” Everyone has their story, but whatever yours is, we aim to
- [How to Get Ridiculously Granular When Targeting Your Audience on Facebook](http://conversiongiant.com/how-to-get-ridiculously-granular-when-targeting-your-audience-on-facebook/) - Learn the different ad targeting options, how to ensure you’re identifying the perfect audience, and best practices for reaching your objectives.
- [Defining Your Objective and How to Reach It with Facebook Ads](http://conversiongiant.com/defining-your-objective-and-how-to-reach-it-with-facebook-ads/) - Welcome to part two of the three part Facebook advertising series! We’re helping marketers like you understand how to effectively use the platform to reach your objectives. To recap the parts in this series: Part One: Intro to Facebook Advertising with Basic Audience and Ad Types Part Two: Defining Your Objective and How to Reach
- [Intro to Facebook Ads with Basic Audience and Ad Types](http://conversiongiant.com/intro-to-facebook-ads-with-basic-audience-and-ad-types/) - Learn the different audience and ad types available in Facebook Advertising to help your business reach its goals.
- [Important Changes to Google’s SSL Transparency & The Ranking Risks Involved](http://conversiongiant.com/important-changes-to-googles-ssl-transparency-the-ranking-risks-involved/) - For over two years now (Aug 2014), Google has been saying that they would be including the use of a HTTPS connection (a secure website connection using SSL) in its ranking factors. As of recently, Google has started rolling out a new version of Chrome which brands your website as “secure.” As time goes on,
- [Thinking About a Web Redesign? Talk to Your Advertising Agency First](http://conversiongiant.com/thinking-about-a-web-redesign-talk-to-your-advertising-agency-first/) - If you’re reading this blog, your company is probably considering a website redesign. There are a number of reasons why you might be inclined to revamp your site, but there’s a lot more to it than reaching out to your developer and kickstarting the project. When it comes to your company website, there are a
- [The Secret to Creating an eCommerce Competition Barrier](http://conversiongiant.com/the-secret-to-creating-an-ecommerce-barrier-to-entry/) - Try these strategies to build a repeat customer conversion machine and create an indestructible barrier to entry.
- [If Content is King, Are Backlinks the Ace?](http://conversiongiant.com/if-content-is-king-are-backlinks-the-ace/) - Torn between whether you should be focusing on building backlinks or writing kickass copy? Here's how you should be playing your cards in the SEO game.
- [Adwords’ Expanded Text Ads Deadline is Almost Here](http://conversiongiant.com/adwords-expanded-text-ads-deadline-is-almost-here/) - Expanded text ads (ETAs) rolled out to all AdWords accounts in July of 2016. ETAs allow advertisers to include more copy in their ads to further convey the product or service they’re advertising and ultimately improve the search experience. If you’ve been advertising for awhile, you’re probably more familiar with standard text ads (STAs).
- [Google Analytics UI Gets a Facelift: What You Need to Know](http://conversiongiant.com/google-analytics-ui-gets-a-facelift-what-you-need-to-know/) - Here are the most recent Google Analytics updates to stay on top of in pursuit of optimizing your website for conversions.
- [2017 Conversion Killers and How to Avoid Them](http://conversiongiant.com/2017-conversion-killers-and-how-to-avoid-them/) - Here’s what we witnessed in 2016 and how you might consider tweaking your 2017 CRO strategy.
- [Discover Ways to Lower Conversion Costs (CPA) While Increasing Revenue](http://conversiongiant.com/discover-ways-to-lower-conversion-costs-cpa-while-increasing-revenue/) - I can’t help but feel that almost every PPC advertiser manages their paid search based on instinct more than logic. This is problematic for two reasons: 1. Instinct can be highly derived from a “survival mode” or “stop the bleeding” mentality, and 2. A natural instinct of humans is to take the reasons from what
- [How to Save Time and Streamline Your Online Conversion Funnel](http://conversiongiant.com/how-to-save-time-and-streamline-your-online-conversion-funnel/) - Use these actionable tips to streamline your online conversion funnel and save time.
- [What Does Google’s Mobile-First Algorithm Mean for Advertising in 2017?](http://conversiongiant.com/what-does-googles-mobile-first-algorithm-mean-for-advertising-in-2017/) - To further drive their mobile-first approach, Google announced in November 2016 that they’d be testing a new mobile-only index. Previously, the search engine has used an index which crawls desktop and mobile websites. If you see a noticeable fluctuation in your site traffic (up or down) around November 10, 2016, now you know why! Google’s
- [The Story Behind The Name](http://conversiongiant.com/the-story-behind-the-name/) - The story of why Keyword Search Pros became Conversion Giant.
- [Beyond CPA Targets…Considering ROAS and Value per Conversion](http://conversiongiant.com/beyond-cpa-targetsconsidering-roas-and-value-per-conversion/) - Just yesterday, I was looking into an account for an advertiser. He had it audited by a few marketing firms and one told him that he had a massive Lost Impression Share (due to insufficient budget) in his Shopping Campaign and that he ALSO had a very low conversion cost there.This meant Google was telling
- [3 Basic Strategies to Increasing Conversion Rates in 2016.](http://conversiongiant.com/3-basic-strategies-to-increasing-conversion-rates-in-2016/) - In Q3 of 2016, competition is fierce and advertisers are having to roll out all the stops in order to surge ahead on the playing field. For most paid search advertisers increasing conversion rates and lowering cost per conversion are the top priorities. Many advertisers are focused on how to get more clicks but overlook
- [How To Calculate Your Target Cost per Conversion (CPA)](http://conversiongiant.com/how-to-calculate-your-target-cost-per-conversion-cpa/) - Just like with any new business venture, it's advised you get dirty with a business plan so that you can be super familiar with the costs associated running that business. You'd be surprised how many established businesses still don't really have a grasp on cost and what their target CPAs for various products should be.
- [Cart Abandonment - 10 Ways Your Checkout Is Killing Your Sales (and what to do about it)](http://conversiongiant.com/cart-abandonment-10-ways-your-checkout-is-killing-your-sales/) - Fix your website's shopping cart abandonment rate by digging into to the problems commonly associates with customers checkouts.
- [The Effects of Google Sidebar Changes](http://conversiongiant.com/the-effects-of-google-sidebar-changes/) - We’re all dying to know the immediate effects of Google removing all the text ads from the sidebar. Since February, Google has rolled out a staggered removal of all sidebar texts ads, leaving only Google Shopping ads and the Knowledge Graph. And as of this past week, most of the rollout has completed so we
- [Google Removes Sidebar Ads](http://conversiongiant.com/google-removes-sidebar-ads/) - Google has just released the biggest Adwords update since Enhanced Campaigns almost 2 years ago. We've covered this built up before but now we believe this change will have a bigger impact on advertisers than the Enhanced Campaign Update and bigger than when they removed the 2nd page ad listings. Similar to how Google removed
- [Googbusters (The Official Movie)](http://conversiongiant.com/googbusters-the-official-movie/) - Just like in the original classic, we’re cleaning up banquet halls and battling monsters on rooftops with high tech gadgets but this time it’s not to defeat Gozer the Gozerian. In our version, we’re taking on the GOOG, metaphorically speaking of course! Translation: digging through Adwords accounts and battling lost profits with high tech analytics. Awesome right?
- [KSP Photos are Up!](http://conversiongiant.com/ksp-photos-are-up/) - Last week, KSP had a visit from Google and so we took advantage for a team photo. Thank you Leslie and Jackie for your making the time so valuable for our advertisers. The team is definitely looking forward to our next hangout!
- [Avoid 2015 Google Penalty with a Mobile-Friendly Website Design](http://conversiongiant.com/avoid-2015-google-penalty-with-a-mobile-friendly-website-design/) - In Google’s recent announcement on mobile search, a new algorithm update will begin this April 21st and affect more website rankings than ever before. Even Google’s initial quake of Panda in 2012 affected only 12% of website queries. But the new update (which will be named at birth by Search Engine Land) will admittedly affect
- [How Google Destroyed Its Results, Increased Your CTR, and Made $66B in One Year](http://conversiongiant.com/search-results-page-and-increased-ctr/) - Yes Google did make $66B last year but it’s been botching up the SERPs for a little over a year (and much longer of you want to include Panda in that discussion). Just had to clarify for those that want to split hairs; everyone else gets the point. A series of moves on Google’s behalf
- [Why Brazilian Jiu Jitsu Students Make Great CEOs](http://conversiongiant.com/why-brazilian-jiu-jitsu-students-make-great-ceos/) - I say “students” because even more experienced practitioners and teachers admit: they’re always learning. But both students and teachers of Brazilian Jiu Jitsu (BJJ) make for great CEOs, business owners, directors, salespeople, and marketers. It’s such a strange correlation to make. And why not say that it’s CEOs that make good Jiu Jitsu students? Frankly,
- [5 Most Underrated, Underused Adwords Tools](http://conversiongiant.com/5-most-underrated-underused-adwords-tools/) - For 2015, paid search advertisers are going to have to look outside the conventional search and display campaigns if they want to maximize their reach on Adwords. While many advertisers have begun using programs like Google Shopping (formerly PLAs) and Remarketing, most still aren’t aware of how far they can take their Adwords account. Here
- [Why Both B2B and B2C Companies Lose Profits During the Holiday Season](http://conversiongiant.com/why-both-b2b-and-b2c-companies-lose-profits-during-the-holiday-season/) - Every year, we keep about 100 advertisers from losing out big time on conversions and profits. When marketing people think of the “holiday season”, they think of retail sales and peak consumer shopping. They think of Black Friday and Cyber Monday. They think about holiday advertisements and running sales to encourage purchasing. While all of
- [Festivus Here "THIS WED" at Keyword Search Pros](http://conversiongiant.com/festivus-here-at-keyword-search-pros/) - Every year, a good friend and past KSP employee, Patrick Horne, put on an event where we pack lunch bags full of food and they go distribute them on the streets of LA (in various parts) to people who might need a clean meal. Last year they hand-packed over 600 lunch bags. More Pictures Can
- [Google Enhanced Campaigns is a Flop.](http://conversiongiant.com/google-enhanced-campaigns-is-a-flop/) - Almost a doomsday of sorts, July 22nd was supposed to be the endgame for advertisers perpetrating around without having upgraded their Legacy campaigns to Enhanced. Google has been warning advertisers since late February that an automatic upgrade would happen for all Adwords campaigns sometime in June. As suspected, the official date (July 22) was released
- [Slideshare on Enhanced Campaigns](http://conversiongiant.com/slideshare-on-enhanced-campaigns/) - Google Enhanced Campaigns from Keyword Search Pros
- [Enhanced Campaigns: Major Update by Google Adwords](http://conversiongiant.com/enhanced-campaigns-major-update-by-google-adwords/) - Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions
- [KSP Goes to Mountain View!](http://conversiongiant.com/ksp-goes-to-mountain-view/) - Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain View, CA for a one day special event put on by the Google Engage for Agencies team. The vent hosted by Shaunna Randolph, was a 2 Part lecture on “How To Build Better Relationships With
- [Short Interview from Small Business Expo, Nov 8th 2012](http://conversiongiant.com/short-interview-from-small-business-expo-nov-8th-2012/) - Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles, last November.
- [Introducing “You Choose” PPC Pricing!](http://conversiongiant.com/introducing-you-choose-ppc-management-pricing/) - Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our Paid Search Management Services. To start, we want to talk about a new alternative pricing program which is being offered for the very first time in the SEM industry. We are proud to officially introduce:
- [A Salute to Small Business Saturday](http://conversiongiant.com/a-salute-to-small-business-saturday/) - For those of you who have never heard of Small Business Saturday, it is a special shopping day created by AMEX on the Saturday after Black Friday/Thanksgiving to support small business sales too. Here at KSP, we salute small business as most of our clients are small retailers and wholesale product or service providers. Any
- [Google Product Listing Ads & Extensions](http://conversiongiant.com/google-product-listing-ads-extensions/) - Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads and Product Extensions are a great method for distinguishing your ad campaign from the competition, while offering a simple and more engaging user experience. Product Extensions allow for your paid search ad to appear with
- [Don't Do Social Media](http://conversiongiant.com/dont-do-social-media/) - ...until you read this. 7 common mistakes of new social marketers. Social media platforms make it extremely easy and care free to stay in touch with friends, family, colleagues and to network with others in no time at all. The flip side to this is that the ease of constantly sharing content and engaging with
- [The Future of Paid Search and Beyond](http://conversiongiant.com/the-future-of-paid-search-and-beyond/) - We recently had this infographic provided to us from Social Grattitude. We don't know if it's really about the future of paid search but it's still really cool.
- [Taking Your Content Marketing Strategies to Market](http://conversiongiant.com/taking-your-content-marketing-strategies-to-market/) - What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose of generating leads, enhancing a brand's perceptibility, and putting the company's expertise on display. Content Curation is the accumulation, selection, and organization of the best possible content. Researchers in 2011 found that an impressive 82%
- [The Googfather Takes IRCE by Storm](http://conversiongiant.com/the-googfather-takes-irce-by-storm/) - Last week, four Keyword Search Pros touched down in Chicago headed for the IRCE (Internet Retail Conference & Exhibition) with the mission of showing attendees how dangerous this Googfather guy really is. Although there was not much boot trembling going on, there was extended talk about Google’s new black and white furry friends. Last week,
- [The Google Penguin Update](http://conversiongiant.com/the-google-penguin-update/) - Wondering what happened to your website ranking? You may be a victim of Google's Penguin update. Read more about it and how to recover from it.
- [What Happens When You Remove Paid Search Efforts](http://conversiongiant.com/what-happens-when-you-remove-paid-search-efforts/) - Even if your website ranks #1 organically, paid search is an important part of your marketing plan.
- [Why Your Google Rankings Changed](http://conversiongiant.com/why-your-google-rankings-changed/) - Possible reasons as to why your site's ranking changed in the past 90 days
- [Okay Finally, We Might be There.](http://conversiongiant.com/okay-finally-we-might-be-there/) - Cross Your Fingers Yall.
- [End of Year Offer: Free Month of PPC or SEO Mgmt](http://conversiongiant.com/end-of-year-offer/) - Keyword Search Pros is offering 10 spots (this week only) to take advantage of a FIRST MONTH FREE Pay Per Click or SEO Management Service. No Company has offered this before and we're doing it because we want to see you come on board before January 1, 2012 when we increase ALL of our service
- [Adwords Search Queries Gone Wrong](http://conversiongiant.com/adwords-search-queries-gone-wrong/) - The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really
- [The Optimal Blend of Match Settings for Adwords](http://conversiongiant.com/the-optimal-match-settings-for-adwords/) - In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords account. There seems to be a bunch of confusion surrounding this topic because we receive frequent requests that we elaborate on the subject. Some questions that come in are: What match setting is the best?
- [3 Ways to Lower Adwords Conversion Costs with Negative Keywords](http://conversiongiant.com/3-ways-to-lower-adwords-conversion-costs-with-negative-keywords/) - Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential negative keywords, as well as where and how their negative keywords are executed. It's very common to see advertisers try their luck guessing as to which negatives to use and it's obvious those advertisers aren’t
- [Is Your AdWords Account a Hidden Horror?](http://conversiongiant.com/is-your-adwords-account-a-hidden-horror/) - Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode? The victim walks into a dark basement without a flashlight knowing the killer is in the house. You’re already thinking, “Turn around! Don’t go down there!” But it’s no use, it’s too late. The victim’s
- [Google Snakes An Additional $5.5 Billion from Adwords Customers in 2010. What about 2011?](http://conversiongiant.com/google-snakes-an-additional-5-5-billion-from-adwords-customers-in-2010-what-about-2011/) - Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing had a green arrow pointing north. With Larry Page at the helm of Planet GOOG (ticker), he has a major undertaking to GOOG shareholders. The idea of making money hasn’t changed. However, one could only
- [How Many Keywords Should I Have?](http://conversiongiant.com/how-many-keywords-should-i-have/) - How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords? More is better, right? Hell, it’s the American Way. “If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the
- [Google Search Partners: How to Identify and Target Your Ads](http://conversiongiant.com/google-search-partners-how-to-identify-and-target-your-ads/) - Historically, Google has never provided the insight or tools necessary within AdWords to manage their search partner placements. Compare this to the Google Content Network, where only recently have they given us the ability to control and exclude placements on the network that simply don't perform. However, the Google Search Partner network has remained relatively
- [Use Match Settings and Increase Return](http://conversiongiant.com/use-match-settings-and-increase-return/) - In order to use match settings and increase return simultaneously, you’ll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of
- [What is a Good Bounce Rate?](http://conversiongiant.com/what-is-a-good-bounce-rate/) - High bounce rated could be attributed to a variety of different scenarios. The danger with bounce rate is that it really only tells you one thing: the percentage of people who came to and left the website from the same page they landed. That's all. I often get asked, "What's a Good Bounce Rate?" And
- [4 Easy Steps to Reviewing Google Analytics](http://conversiongiant.com/easy-steps-to-reading-analytics/) - Before we jump straight into Google Analytics I want to set the approach strategy with everyone. Sometimes advertisers are forced into making decisions about search marketing from the pressure lacking campaign performance. They're not getting enough sales, leads, inquires, and often they are paying good money for these limited results which causes them to look
- [Lower Conversion Costs While Increasing Sales Return](http://conversiongiant.com/lower-conversion-costs-without-lowering-sales-return/) - Lowering Conversion Cost without lowering sales return has always been the advertiser's dilemma. Increasing return has always been an amazing feat. Advertisers have pushed for the lowest conversion cost. But at the end of the sales day, they paid closer attention to sales volume and return than conversion data. As professional Adwords managers, its expected
- [Unmasking the Abomination of Quality Score](http://conversiongiant.com/unmaskin-the-abomination-of-quality-score/) - Dear Quality Score Victim, I have to admit: I've been dying to write an updated piece about Quality Score (QS) since 2 years ago. The game has changed forever and I've spent more time gritting my teeth and cursing at my monitor (logged into Adwords) than ever before. The reason is because we were told
- [Cut Wasted Spend with Search Query Reports](http://conversiongiant.com/search-query-and-negative-keywords/) - Use search query reports to help reduce PPC ad spend
- [VP of Paid Search to Speak at SMX Seattle this Summer](http://conversiongiant.com/vice-president-to-speak-at-smx-seattle-this-summer/) - Aaron Putnam, KSP Vice President, was recently chosen to speak on a Pay Per Click Tactics Panel this June in Seattle, Washington. The topic for speaking is said to involve the discussion surrounding Google's Search Partners Network and Targeting Partner Placements. Los Angeles-April 21, 2010- Keyword Search Pros, Inc., a Los Angeles PPC Management Company,
- [March Madness](http://conversiongiant.com/march-madness/) - If you're wondering why we haven't put out much this month, its cause we're having to exercise quality score demonstrations for advertisers who don't know how to get around the algorithmic changes Google put out last quarter. Next month, we promise the Quality Scores Unlocked!!! Keep your eyes pealed for the post. PS: Happy St
- [Email Marketing Part 2- What to Send Out](http://conversiongiant.com/email-marketing-part-2-what-to-send-out/) - When it comes to email marketing, there are several formats of emails that can be syndicated to your database. Hopefully, by this time you have kept a substantial list of opt-in email addresses from either past customers or subscribers of some sort. Some of the formats advertisers send out are newsletters, information articles and tutorials,
- [When is the Best Time to Send Marketing Emails and How Often?](http://conversiongiant.com/how-often-and-when-is-best-time-to-send-marketing-emails/) - It’s really quite amazing how important email marketing has become over the years. More recently we have seen a greater majority of our advertisers participating in some form of routine email marketing program. Before when we would ask, many would tell us they were busy enough from their main marketing campaigns and that email wasn’t
- [Google Is On The Move Again. Are You Coming?](http://conversiongiant.com/google-is-on-the-move-again-are-you-coming/) - Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers. When it comes to Google Search, it becomes increasingly obvious that it’s evolving faster than ever. Advertisers who make a living from either natural search or paid search (or both) are now being forced into evolving with it. If you haven’t done
- [Keyword Search Pros Helps Non-Profit WeSpark with Google Adwords Grants](http://conversiongiant.com/keyword-search-pros-helps-non-profit-wespark-with-google-adwords-grants/) - Keyword Search Pros, a Los Angeles SEM management firm helps make PPC internet advertising a possibility for non-profit organization WeSpark Cancer Support Center. WeSpark is one of the many non-profits to receive a Google Grant for advertising online this year.
- [Staying Profitable with Adwords Minimum First Page Bid Requirement](http://conversiongiant.com/staying-profitable-with-adwords-minimum-first-page-bid-requirement/) - Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is probably no surprise most inquires come in the form of complaints ranging from the new interface change to Google removing the additional Sponsored results on other pages to minimum first page bid requirement. Though advertisers
- [Google on the Move with PPC Managenent Test Betas: Keyword Search Pros to Help](http://conversiongiant.com/google-on-the-move-with-ppc-managenent-test-betas-keyword-search-pros-to-help/) - Mountain View, CA –October 25th, 2009- It seems Google is on the move with some new Adwords features coming out and there is no sign of slowing at the Northern California Googleplex Campus in Mountain View. Here, Google engineers have been working on new Adwords interface betas which help make the experience for users quicker
- [Keyword Search Pros Undergoes 2009 PPC Management Makeover to Capture 2010 Market](http://conversiongiant.com/keyword-search-pros-undergoes-2009-ppc-management-makeover-to-capture-2010-market/) - Keyword Search Pros get a new 2009 makeover to cater to information hungry advertisers. New develops will continue into 2010. Los Angeles, CA-October 11th, 2009-The Los Angeles PPC management company, Keyword Search Pros Inc., has just launched its new website as of this month after a 9 month effort to restructure the agency’s value proposition
- [6 Adwords Tips in your PPC Management this Holiday Season](http://conversiongiant.com/6-adwords-tips-in-your-ppc-management-this-holiday-season/) - 6 things Adwords Management People can do to maximize their PPC Performance this holiday season. Keyword Search Pros helps you gear up before-hand so you don't miss out.
- [Keyword Search Pros - The name change](http://conversiongiant.com/keyword-search-pros-the-name-change/) - August 15th, Real Search Pros, Inc officially amended the corporate name to Keyword Search Pros. in order to provide better specificity when it comes to service type. Industry experts and SEO consultants say that change was long overdue since the Pay Per Click (PPC) market is more competitive, not only in competitive services but in
- [Editorial: Yahoo's drama end in clear win - for Google](http://conversiongiant.com/editorial-yahoos-drama-end-in-clear-win-for-googl/) - Mercury New Editorial - June 18th, 2006- The 4 1/2-month drama over Yahoo has ended in momentous defeat for the Sunnyvale Web portal. Yahoo may have succeeded in fending off Microsoft, but it’s in danger of being further eclipsed by a younger, nimbler Google. After repeatedly spurning Microsoft, Yahoo last week struck a partnership that
- [It's no surprise the Google is the most powerful brand ..](http://conversiongiant.com/its-no-surprise-the-google-is-the-most-powerful-brand/) - It’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but what about Google’s brand ranking in the hearts and minds of the consumers? t’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but what about

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- [Total Visibility Services](http://conversiongiant.com/total-visibility-search-ai/) - Crank up your website’s traffic and conversions with paid search management services from Los Angeles based Conversion Giant. Managing shopping ads, search ads, and more.
- [SEO & Link Building Services](http://conversiongiant.com/seo-services/) - Conversion Giant does SEO services the right way, with onsite optimization, linkbuilding, content creation, keyword research, rank tracking, and more.
- [Paid Search Management](http://conversiongiant.com/paid-search-management/) - Crank up your website’s traffic and conversions with paid search management services from Los Angeles based Conversion Giant. Managing shopping ads, search ads, and more.
- [Paid Search Management](http://conversiongiant.com/paid-search-management-old/) - Crank up your website’s traffic and conversions with paid search management services from Los Angeles based Conversion Giant. Managing shopping ads, search ads, and more.
- [Home](http://conversiongiant.com/05-creative/) - Conversion Giant manages paid search, SEO, social ads, and more. Choose a digital marketing agency in Los Angeles with a proven track record of success for our clients.
- [Product Feed Optimization for AI-Ready Visibility](http://conversiongiant.com/product-feed-optimization-for-ai-ready-visibility/) - Optimize your product feeds for AI-driven search and shopping ads. Boost visibility, engagement, and ROI with Conversion Giant’s Product Feed Optimization services.
- [Free AI-Driven Paid Search Strategy](http://conversiongiant.com/free-ai-paid-search-strategy/) - Giant Insights is a cost-conscious consulting service for digital advertising, SEO & CRO aimed at having the largest impact per dollar spent on a single program.
- [Case Studies](http://conversiongiant.com/case-studies/) - We will always earn your business; not just do stuff because you paid for it.
- [Email Marketing That Works!](http://conversiongiant.com/email-marketing-services/) - Conversion Giant's email marketing services will win you more customer conversions with higher lifetime customer values than ever before! Request a quote today!
- [Giant Insights](http://conversiongiant.com/giant-insights/) - Giant Insights is a cost-conscious consulting service for digital advertising, SEO & CRO aimed at having the largest impact per dollar spent on a single program.
- [Your subscription is confirmed!](http://conversiongiant.com/your-subscription-is-confirmed/) - Your subscription is confirmed. Please don’t forget to DRAG our last email into your primary inbox to you don’t miss a thing! To be redirected to the Giant Upper Hand blog, please click here. Hit us on our socials!
- [Social Ads Management](http://conversiongiant.com/social-ads-management/) - Conversion Giant social ad management will win you more customers with higher lifetime customer values than standalone campaigns, on Facebook / Meta, Instagram, and TikTok.
- [Blog](http://conversiongiant.com/blog/) - Education in digital advertising is part of our main mission! Stop by and check out what's new and what's to-do to drive more conversion value in your business. Don't forget to post and comment!
- [Thank you for signing up](http://conversiongiant.com/thank-you-for-signing-up/) - … and maybe check the SPAM-box if you don’t see it there! Now you’ve got the GIANT Upper Hand! Just so we have permission to send you stuff, please check your inbox shortly for an email confirmation link. Once you confirm, you’ll be ready to get the goods. Also please check your “Promotions” folder for
- [Privacy](http://conversiongiant.com/privacy/) - This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person,
- [Contact Us](http://conversiongiant.com/contact/) - Schedule Your Free Strategy Session Today! Contact DetailsBased In Los Angeles, CA5805 White Oaks Ave, Encino CA 91316(888) 816-0726Questions? Call us!Mon - Fri: 8am to 4pm PSTOutside these hours now? Fill out the form and we'll reach out ASAP! Hit us on our socials!
- [Thank you](http://conversiongiant.com/thank-you/) - Thank you for reaching out! We’re very excited to talk to you. One of our specialists will be in touch shortly to set up a call! In the meantime, feel free to check us out through one of our social media channels! Hit us on our socials!
- [Terms](http://conversiongiant.com/terms/) - Terms and Conditions for Service and Website Usage Conversion Giant and ConversionGiant.com are express written trademarks of Keyword Search Pros, Inc. Keyword Search Pros, Inc. conducts business as Conversion Giant, and Conversion Giant is a legally registered DBA of Keyword Search Pros, Inc. in Los Angeles Country, California. All legal terms and conditions are that are applicable
- [Remarketing Services](http://conversiongiant.com/remarketing-services/) - Remarketing from Conversion Giant increase conversions & extend lifetime conversion value. We also offer dynamic product remarketing on Google and Facebook. Call now!
- [Facebook Ads Management](http://conversiongiant.com/facebook-ads-management/) - Conversion Giant would love to help you with your Facebook Ads management! We are a Facebook Blueprint Partner and Facebook Ad Professional.
- [CRO Services](http://conversiongiant.com/cro-services/) - Conversion Rate Optimization (CRO) is at the heart of everything we do. We are Conversion Giant and we tend to build CRO into every service we provide.
- [Products](http://conversiongiant.com/products/) - [asp_show_all_products]

## Portfolio

- [Red Barn Case Study](http://conversiongiant.com/project/red-barn-case-study/) - We hand select the best ingredients for our Natural Bully Sticks, Dog Treats, Dog Food, and Cat Treats. Family-owned since 1996, it’s quality you can trust delivered to your front door!
- [Mealey Marine Success Story](http://conversiongiant.com/project/mealey-marine-success-story-navigating-the-digital-waters-with-precision/) - About Mealey Marine Mealey Marine, a family-owned retailer in Houston specializing in marine electronics and accessories for speedboat and lake boat enthusiasts, engaged in a digital marketing transformation with our expertise. Beginning with a strategic overhaul of their PPC campaigns and evolving into comprehensive SEO enhancement, this case study highlights the step-by-step progress and impressive
- [Garden Goods Direct](http://conversiongiant.com/project/lorem-nulla-dolor-2/) - Euismod eu tempor sit amet, dictum ateu tempor sit amet, dictum at est.
- [Q for Quinn](http://conversiongiant.com/project/seven-mobile-app-2/) - Lorem ipsum dolor sit amet - consectetur adipiscing elit. Cras lorem ipsum dolor aliquet molestie quam gravida.
- [Pool Dawg](http://conversiongiant.com/project/project011/) - Nullam porta nulla non arcu tempus dolor.
- [Desert Mountain Grass-Fed](http://conversiongiant.com/project/seven-mobile-app/) - Lorem ipsum dolor sit amet - consectetur adipiscing elit. Cras lorem ipsum dolor aliquet molestie quam gravida.
- [K9 Sport Sack](http://conversiongiant.com/project/nullam-semper-felis-2/) - Sed volutpat tellus curabitur felis dui molestie interdum pulvinar.
- [BioNatal](http://conversiongiant.com/project/lorem-nulla-dolor/) - Euismod eu tempor sit amet, dictum ateu tempor sit amet, dictum at est.
- [CoachNow](http://conversiongiant.com/project/project019/) - Lore magna - purus et nulla creative volutpat donec vel varius ipsum amet.
- [Cool Relief](http://conversiongiant.com/project/project002/) - Quisque malesuada - in sem at lorem numa glavrida amet maximus.
- [Dad Journal](http://conversiongiant.com/project/nullam-semper-felis-quis/) - Suspendisse vulputate tristique urna, nec feugiat leoged volutpat tellus.
- [Linoto](http://conversiongiant.com/project/project001/) - Pellen papibus, purus et sem mattis egestas dolor nulla amet.
- [Military Best](http://conversiongiant.com/project/nullam-semper-felis-quis-2/) - Suspendisse vulputate tristique urna, nec feugiat leoged volutpat tellus.
- [Walkin' Pets](http://conversiongiant.com/project/nullam-lobortis-lacus/) - Lorem ipsum dolor amet uspen disse vulputate tristique urna.
- [VitaBarre](http://conversiongiant.com/project/nullam-lobortis-lacus-2/) - Lorem ipsum dolor amet uspen disse vulputate tristique urna.
- [Redbarn Pet Products](http://conversiongiant.com/project/nullam-semper-felis/) - Sed volutpat tellus curabitur felis dui molestie interdum pulvinar.
- [Faxage](http://conversiongiant.com/project/project005/) - Purus creative - dolor amet sem nibh mattis in varius egestas.
- [Henna Color Lab](http://conversiongiant.com/project/project004/) - Lorem ipsum amet - nullam arcu tempus.
- [Proin feugiat tincidunt](http://conversiongiant.com/project/proin-feugiat-tincidunt-2/) - Mauris euismod ante a mauris ultrices malesuada ivamus tempus gravida elit.
- [Etiam accumsan](http://conversiongiant.com/project/etiam-accumsan/) - Lorem ipsum dolor amet uspen disse vulputate tristique urna.
- [Etiam accumsan](http://conversiongiant.com/project/etiam-accumsan-2/) - Lorem ipsum dolor amet uspen disse vulputate tristique urna.
- [Feugiat facilisis](http://conversiongiant.com/project/feugiat-facilisis/) - Maecenas enim velit, euismod eu tempor sit amet, dictum ateu tempor sit amet.
- [Feugiat facilisis](http://conversiongiant.com/project/feugiat-facilisis-2/) - Maecenas enim velit, euismod eu tempor sit amet, dictum ateu tempor sit amet.
- [Proin feugiat justo](http://conversiongiant.com/project/proin-feugiat-justo-2/) - nteger commodo interdum nibh eget volutpat. Mauris eleifend – in ligula vitae lorem ipsum dolor sagittis.
- [Proin feugiat justo](http://conversiongiant.com/project/proin-feugiat-justo/) - nteger commodo interdum nibh eget volutpat. Mauris eleifend – in ligula vitae lorem ipsum dolor sagittis.
- [Morbi iaculis](http://conversiongiant.com/project/morbi-iaculis/) - Maecenas enim velit euismod eu tempor sit amet dictum lorem.
- [Mauris euismod ante](http://conversiongiant.com/project/mauris-euismod-ante/) - Morbi viverra mi non placerat tincidunt lectus neque bibendum turpis, at venenatis justo.
- [Lorem ipsum glavrida](http://conversiongiant.com/project/lorem-ipsum-glavrida/) - Morbi eu rutrum risus, vel vulputate odio dictum purus vel condi mentum.
- [Mauris eleifend losem](http://conversiongiant.com/project/mauris-eleifend-losem/) - In convallis – dolor turpis a feugiat facilisis. Morbi iaculis erat posuere, congue neque in, dapibus dui.
- [Curabitur dictum](http://conversiongiant.com/project/curabitur-dictum/) - Maecenas enim velit, euismod eu tempor sit amet, dictum at est. In placerat fringilla lorem from bibendum.
- [Glavrida lorem ipsum](http://conversiongiant.com/project/glavrida-lorem-ipsum/) - Curabitur iaculis quis justo nec tincidunt etiam id elit vel ipsum nulla amet lorem.
- [Tellus elit gravida](http://conversiongiant.com/project/tellus-elit-gravida/) - Suspendisse vulputate tristique nec feugiat leo. Sed volutpat tellus lorem ipsum glavrida.

## Testimonials

- [Shawn Witt](http://conversiongiant.com/dt_testimonials/auto-leather-dye/) - I wanted to say THANK YOU to you ALL!! When I reached out to Peter last summer, it was totally a last ditch effort to hopefully reconnect with the man who was my go to from day 1 with both websites. With our new customer rate being so high every month and my inability to figure out the viral thing, Google Ads has always been our source. I am happy to report that YOU GUYS are doing just what I prayed for and moving in the right direction. Thanks for being great partners!
- [Thomas Herbort](http://conversiongiant.com/dt_testimonials/thomas-herbort/) - We've grown sales over 60% in the two and a half years we've been working with Conversion Giant. We're a lot more efficient with our advertising and creating more revenue. It's also been a relief having more time to focus on other areas of the business and letting experts handle the advertising.
- [Rich Burkhart](http://conversiongiant.com/dt_testimonials/rich-burkhart/) - Our sales had an increase of 40.53%! Let’s keep this going. Great job
- [Damon Evans](http://conversiongiant.com/dt_testimonials/damon-evans/) - Working with you guys has been one of the best decisions we've made for our screen burning service!
- [Daniel Johnson](http://conversiongiant.com/dt_testimonials/daniel-johnson/) - THANK YOU! I was hoping that this service would be helpful and worth the money, and thus far, I've been very pleased. :-) Thanks again!
- [Billy Brodbeck](http://conversiongiant.com/dt_testimonials/billy-brodbeck/) - All three portions of our marketing efforts are increasing and have increased nonstop since we've been with Conversion Giant. Our PPC is up, our organic is up about 30% and internal links have more than quadrupled. It's helped our business tremendously.
- [Anna Kemp](http://conversiongiant.com/dt_testimonials/anna-kemp/) - We were pleasantly surprised, Mel has done a tremendous job!
- [Paul Paresky](http://conversiongiant.com/dt_testimonials/stethoscope-com/) - Thank you all again for some great results you are producing for our business. You guys put us back at the top of the heap on SEO. Carl is also doing a great job managing the advertising on Google.
- [Corey Searle](http://conversiongiant.com/dt_testimonials/corey-searle/) - I am very impressed that we were able to drop spend by 25% and still maintain the conversions. Thank you.
- [Paul](http://conversiongiant.com/dt_testimonials/paul/) - Conversion Giant and my account manager have been great to work with since taking over our account. He is quick to respond to any inquiries, and will do whatever it takes to resolve any problems. He consistently works to improve our campaigns and is always open to my input.
- [John Watson](http://conversiongiant.com/dt_testimonials/04-george-green/) - Conversion Giant's outstanding team of professionals communicate often and clearly the steps to increase sales while lowering costs.
- [David Wood](http://conversiongiant.com/dt_testimonials/gregor-green/) - Conversion Giant has been crucial to our online marketing campaign. The industry is dynamic: Rules & Policies change like the weather. Her help and guidance add professional reassurance––and results! Thanks.
- [Keven Engelke](http://conversiongiant.com/dt_testimonials/richard-black/) - Working with Conversion Giant has been a great experience ever since the first contact. After talking with the sales team I decided to give them a try and it has worked out even better than I hoped. Conversion Giant is the real deal!
- [Brad Frostad](http://conversiongiant.com/dt_testimonials/anna-white/) - The Best part about working with Conversion Giant is that they do a job well done that saves me time and money.
- [Christian Watts](http://conversiongiant.com/dt_testimonials/01-diana-red/) - Conversion Giant has taken us from throwing money in a hole to actionable data which cut our CPC in half!

## Team

- [Peter Dulay](http://conversiongiant.com/dt_team/leonardo-black-2/) - Hendre ritnisl libero ante ut fringilla purus eros quis liquam estionosa semper.
- [Ellie Batchiyska](http://conversiongiant.com/dt_team/jeffrey-brown/) - Glavi amet ritnisl libero molestie ante ut fringilla purus eros quis glavrid from dolor amet iquam lorem bibendum estionosa semper.
- [Aaron Putnam](http://conversiongiant.com/dt_team/leonardo-black/) - Hendre ritnisl libero ante ut fringilla purus eros quis liquam estionosa semper.
- [Ellie Batchiyska](http://conversiongiant.com/dt_team/ellie-batchiyska/)
- [Melissa Dominguez](http://conversiongiant.com/dt_team/alex-greenfield-2/) - Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam dui libero, tempor quis congue in!
- [Josh Whitaker](http://conversiongiant.com/dt_team/team-member-01-2/) - Glavrida lorem amet imperdiet venenatis. Maecenas ullamcorper aliquet convallis donec nec ipsum.
- [Daniel Cromar](http://conversiongiant.com/dt_team/team-member-01/) - Glavrida lorem amet imperdiet venenatis. Maecenas ullamcorper aliquet convallis donec nec ipsum.
- [Carl Weber](http://conversiongiant.com/dt_team/carl-weber/) - Glavi amet ritnisl libero molestie ante ut fringilla purus eros quis glavrid from dolor amet iquam lorem bibendum estionosa semper.
- [Alex Greenfield](http://conversiongiant.com/dt_team/alex-greenfield/) - Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Etiam dui libero, tempor quis congue in!
- [Anna Whitebird](http://conversiongiant.com/dt_team/anna-whitebird/) - Donec tempus imperdiet venenatis. Maecenas ullamcorper aliquet convallis donec nec elit.
- [Jacob Remmington](http://conversiongiant.com/dt_team/jacob-remmington/) - Pellentesque vel dictum turpis a suscipit vehicula. Suspendisse ac lorem ipsum dolor eros sed odio luctus.

## Portfolio Categories

- [Web & mobile](http://conversiongiant.com/project-category/web-mobile/)
- [Corporate Identity](http://conversiongiant.com/project-category/corporate-identity/)
- [Product Design](http://conversiongiant.com/project-category/product-design/)
- [SEO](http://conversiongiant.com/project-category/seo_clients/)
- [PPC](http://conversiongiant.com/project-category/ppc_clients/)
- [Paid Social](http://conversiongiant.com/project-category/paid_social_cleints/)
- [Case Studies](http://conversiongiant.com/project-category/case-studies/)

## Testimonial Categories

- [Short](http://conversiongiant.com/dt_testimonials_category/testimonials-category-01/)
- [PPC Testimonals](http://conversiongiant.com/dt_testimonials_category/ppc_testimonials/)
- [SEO Testimonials](http://conversiongiant.com/dt_testimonials_category/seo_testimonials/)
- [Paid Social Testimonials](http://conversiongiant.com/dt_testimonials_category/paid_social_testimonials/)
- [Insights Testimonials](http://conversiongiant.com/dt_testimonials_category/insights-testimonials/)

## Team Categories

- [Managers](http://conversiongiant.com/dt_team_category/managers/)
- [Programmers](http://conversiongiant.com/dt_team_category/programmers/)
- [Designers](http://conversiongiant.com/dt_team_category/designers/)
- [Paid Search Specialist](http://conversiongiant.com/dt_team_category/paid-search-specialist/)
- [SEO](http://conversiongiant.com/dt_team_category/seo/)
- [Paid Social](http://conversiongiant.com/dt_team_category/paid-social/)
- [Leadership](http://conversiongiant.com/dt_team_category/leadership/)
- [SEO 2](http://conversiongiant.com/dt_team_category/seo-2/)
- [Email Marketing](http://conversiongiant.com/dt_team_category/email-marketing/)