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Post-COVID Messaging | TP Ads Get Weird | Pandemic Email Marketing

May 7, 2020

Second-Hand Scoop

News from the past week


  • Reopening prompts re-branding. As businesses make plans to reopen, advertisers begin to shift the tone of their marketing away from the somber and empathetic ads we’ve seen lately to a more lighthearted message.
  • Toilet paper ads are on a roll. With the demand of toilet paper still at an all-time high and inventory in short supply, companies have capitalized on this moment of relevance with their marketing.
  • Starbucks brews up a latte more marketing. Starbucks makes preparations to massively expand their marketing and spread awareness for the reopening on 90% of their locations by June.
  • Emotion detection draws an emotional response. AI technology is rapidly evolving and advertisers hope to use emotional detection to cater ads to their viewers’ current mood. Both the ethics and accuracy of this developing tech has sparked controversy.

Email Marketing for the Current Climate

Strategies to aid your marketing

In the current climate, email marketing is more important than ever before. Periodically sending email blasts to your subscriber list can often lead to sales, website traffic and, at the very least, increased brand awareness.

However, with so many businesses ramping up their email marketing, it is easy for your message to get lost amidst a flooded inbox. What’s worse, some emailing mistakes may cost you brand loyalty and lead to a surge of unsubscribes.
Here are three of the most common email marketing mistakes to avoid.

1. Suddenly changing frequency. Let’s say your company typically sends an email to their subscribers every week. Suddenly switching to emailing every day may annoy and alienate your subscribers while making your brand look desperate.

2. Inaccurate or outdated information. If some of your locations have closed, policies have changed, or offers have expired, it is important to keep this information updated and accurate.

3. Lack of personalization. If you have the technology available, you should personalize elements of your email to the individual subscriber. This should be more than just their name. Showcase products or services they have shown interest in or purchased before.

Read more »

Keeping Your Team Focused During Quarantine

Productivity tips & hacks

While most offices continue operations remotely, business leaders may find themselves struggling with how to keep their team productive and focused. Making sure your employees hear from you regularly, even if you have no new updates, can help relieve anxieties. During these virtual meetings, try to keep things focused on the future while inspiring creativity and innovation. This will help motivate your team and potentially cultivate growth since some of the best ideas can emerge during challenging times.

Read more »

Preparing for a Turnaround

Helpful videos & podcast

What do marketers do while we wait for a turnaround? Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers.

Listen here




About Ellie Batchiyska

Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.

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