September 10, 2020
News from the past week
- #BrandFail. A new survey has found 75% of people are unlikely to ever post branded hashtags on their social media platforms, leading many businesses to rethink their social strategy.
- Quarter pounder collab. In their first celebrity-backed meal since their collaboration with Michael Jordan 28 years ago, McDonalds has partnered with rapper Travis Scott to promote a new combo meal.
- Black Friday may last months. To prepare for an anticipated longer holiday season than usual, Home Depot is extending its Black Friday deals to last two months rather than a single day.
- Gaming gets the inside scoop. With the gaming industry booming due to the pandemic, traditional news outlets such as the Washington Post and Bloomberg are finally embracing gaming journalism to appeal to a wider audience.
Marketing in the Age of Resistance
Strategies to aid your marketing
With modern consumers more socially conscious and politically active than ever before, businesses are left with a choice of whether or not to respond. While many are choosing to remain silent out of fear of alienating part of their customer base, a Morning Consult study has shown there is a high demand for brands to speak up. Here are a few ways you can respectfully comment on current events and show that your brand genuinely cares.
Step beyond your company’s perspective. Internal expertise and perspective are important in marketing since your company likely knows its products better than anyone. However, tackling a topic like racial injustice may very well fall outside your business’ purview. Consult with outside experts to be sure your messaging is thoughtful and sincere.
Own up to past mistakes. Many companies have released ads showcasing their dedication to keeping their employees safe during the pandemic or asserting their stance against discrimination. However, it didn’t take long for people to dig into the history and current policies of these companies and see a glaring hypocrisy. If you find an issue with how your company is operating, apologize without caveats. Admit your lack of understanding and make plans to educate yourself and amend the situation.
Take action. Messaging alone is just lip service. Customers don’t just want to hear you take a stand, they want to see it in your actions. There are many ways you can do this, such as offering paid time off for employees to volunteer, revisiting your hiring policies, making an effort to recruit candidates from underrepresented communities, or even just starting an open dialogue with your team to educate them as well as yourself.
Creating a Home Office to Improve Productivity
Productivity tips & hacks
Creating a home office was once a luxury, but these days it has become more of a necessity. Start by talking it over with your household and setting boundaries during work hours so you can concentrate and be productive. Choose the right environment, maximizing the space as much as possible, and be prepared to make adjustments as needed. Also, If you do a lot of video meetings, try improving your backdrop to appear professional and organized.
How to Analyze Your Analytics Strategy
Helpful videos & podcast
Data-driven marketing is especially critical for eCommerce companies, but analyzing your Google Analytics can be far from intuitive. Julian Juenemann, founder of Measure School, teaches you how to set up analytics tracking and better understand the data coming in.
Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.
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