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Spotify Spam | Nike Goes Digital | The Secret to Email Subject Lines

September 24, 2020

Second-Hand Scoop

News from the past week


  • Spotify gets spammed. Spotify has been infiltrated by “artists” with generic SEO friendly titles who exploit the platform’s algorithm to rack up listeners by spamming curated playlists and juking the search results.
  • Go digital. Just Do It! Nike took a huge gamble pulling focus from department stores and investing in digital sales. This year, they are reporting incredible numbers, prompting their CEO to declare digital to be the future of retail.
  • Google streamlines marketing. To keep up with the rise of connected TVs, Google is expanding their media-buying services across all platforms with new software tools and audience insights.
  • TikTok changed the game. As TikTok grows in popularity, the community has shown a stronger desire to communicate and collaborate than on any other platform. Marketers must now reexamine their strategy to take advantage of this opportunity for brand awareness.

The Secret to Subject Lines

Strategies to aid your marketing

Email marketing is a crucial component of any marketing strategy to help strengthen brand awareness and inform returning customers of new products and promotions. The most challenging aspects of email marketing — and by far the most important — are the subject line and pre-headers. These two parts of your email are the most likely to affect your open rate and overall engagement.

Here are some tips to writing successful subject lines and pre-headers to help your marketing emails stand out!

Subject lines: This should probably go without saying, but the most grievous mistake you can make is writing a subject line that is unrelated to the contents of your email. This breaks spam guidelines and could long term consequences to your company’s email marketing reputation. The same goes for using too many symbols like exclamation points or hashtags, since this will make it more likely to be filtered as spam. Since most email opens now occur on smartphones, you should try to keep subject lines short and concise (30-70 characters) so it reads well on small devices. Lastly, try promoting a sense of urgency or entice the reader by giving them a hint to what’s inside the email.

Pre-headers: The pre-header appears in the inbox right below the subject line and should be used to complement and expand upon the subject line as much as possible. That being said, try not to repeat words or convey the same message twice. Think of this more as a way of boosting the subject line by providing another element to drive open rates.

Read more »

Maintaining Your Morning Routine

Productivity tips & hacks

We all have our own morning rituals to get the day started off on the right foot. You might find your morning rituals have been compromised by confined spaces and distractions during remote work. This can lead to an incredible dip in productivity. Make sure you take steps to keep your morning routines consistent within the confines of quarantine and set boundaries with those you live with to make sure everyone has the best possible start to the day.

Read more »

eCommerce Success: What’s Working Now

Helpful videos & podcasts

Join former Head of Grocery & Grocery Buyer at Bi-Rite Market, Alli Ball, as she tells you exactly how to build a brand that flies off the shelf. This week, she covers how to build out your direct-to-consumer eCommerce strategy and how to focus to gain more sales.

Listen here




About Ellie Batchiyska

Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.

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