Zoom Falls as Market Rises | Return of TV Ads | Holiday Email Marketing

November 13, 2020

Second-Hand Scoop

News from the past week

 

• Market soars as Zoom falls. As the stock market surged in the wake of a promising vaccine announcement, some tech companies were hurt by the news. Zoom and Peloton, which have thrived during the lockdown, saw a sharp drop.
• The return of TV ads. After a long pandemic slowdown, the TV ad market is making a comeback. This is partially due to a record-breaking year for political ads, which gave networks a healthy Q4 boost.
• Spotify steps up strategy. Keeping with their podcast acquisition strategy, Spotify has announced plans to buy out Megaphone, a platform which provides tools for podcasters and connects them to advertisers for brand deals.
• Privacy problems in streaming. TV streaming is a promising new frontier for marketers, but they don’t want to make the same mistakes they saw in online advertising. They hope to utilize dynamic audience targeting but without invoking another user privacy controversy.

‘Tis the Season for Email Marketing

Strategies to aid your marketing

With the at-home holidays fast approaching, businesses are wondering how to tailor their email marketing strategy so they stand out from the record-setting amount of promotional emails flooding inboxes. Here are a few ways to ensure your email marketing reaches the right people for the best chance of success.

1. Start now. If you haven’t already begun your email marketing efforts, you should do so immediately. The usual Black Friday and Cyber Monday mentality has shifted this year and many businesses now consider the entire month of November to be the time for holiday promotions.

2. Make a list (and check it twice!) Make sure your email list and content are optimized and up-to-date. Remove unknown users to protect your sender reputation and check for mistyped domains.

3. Use action verbs. Your subject lines are the most crucial element to your email marketing since they are the primary driving force for open rates. Use action verbs to promote a call-to-action as much as possible without looking like spam.

4. Keep it personal. Personalizing email content goes much further than just having your customers’ name in the subject line. Take steps to study their multi-channel behavior. Use this data to create triggered messaging prompted by actions such as cart abandonment or what product/product groups they showed interest in.

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Balancing Creativity and Productivity

Productivity tips & hacks

Many see productivity and creativity as opposing forces, but when utilized together, great things can happen. By making time to think differently and brainstorm ideas, you can not only find better ways of doing things, but also find ways of doing them faster and more efficiently. Make time to experiment. It won’t always work out, but when it does, you can evolve your work ethic and increase productivity overall.

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The Company (Engagement) You Keep

Helpful videos & podcasts

Learn about LinkedIn’s new data for account-based marketers in the form of a handy report and why you shouldn’t discount Microsoft Advertising this holiday season.

Listen here

PUNCHlines

About Ellie Batchiyska

Ellie is a PR & SEO Outreach Coordinator for Conversion Giant with three years of experience in digital marketing, social media management, and client relations. A former journalist, she is committed to delivering content with integrity and transparency.