The Agentic Commerce Revolution:
How OpenAI’s ACP Will Reshape Product Visibility and Advertising
OpenAI’s new Agentic Commerce Protocol (ACP) might quietly become the most important change to digital commerce since Google Shopping first launched. It’s not another marketplace or ad channel. It’s a new standard that allows AI agents—like ChatGPT—to interact directly with merchants to discover products, answer questions, and even complete purchases without ever leaving the conversation. For anyone selling products…