OpenAI’s new Agentic Commerce Protocol (ACP) might quietly become the most important change to digital commerce since Google Shopping first launched. It’s…
As artificial intelligence transforms how users interact with search engines, traditional SEO and paid ad strategies are no longer enough.…
If you’re pouring money into Performance Max (PMax) campaigns and not seeing clear results, you’re not alone. Many advertisers fall…
You might think that throwing more budget at Google Shopping and PMax campaigns will fix your results. But often, the…
The digital advertising world is undergoing a significant transformation. As privacy concerns lead to the phasing out of traditional cookies,…
Are you ready to upgrade from Universal Analytics to Google Analytics 4? The transition may seem daunting, but it doesn’t…
Every business can grow to a point where it might be time to take the leap and hire an SEO…
When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are…
Collecting email addresses from customers or potential customers is a tricky business, but trends have shown it’s getting easier. A…
Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will…
When you search for something on Google or other search engines, you usually have a certain goal in mind.…
Conversion Giant has been named a 2022 Google Premier Partner Los Angeles-based digital agency Conversion Giant, has achieved 2022 Premier…
Zero-Party Data may sound like the disappointing result of a Facebook event no one has responded to, but it…
They say you can’t judge a book by its cover, but you can definitely judge a web page by…
Retail experts state that the 2021 holiday shopping season is starting earlier than usual. Many retailers like Amazon and Target…
We all know of the peril surrounding third-party cookies. As Chrome, Apple, and various other platforms try to phase out…
SEO can often feel like a form of dark magic: unexplainable, impenetrable, and shrouded in mystery. That’s why Conversion Giant’s…
Imagine you made all of your major purchasing decisions blindfolded: your house, your car, what college you send your kids…
Be content with your content The key with quality eCommerce content is this: Don’t focus on selling, focus on what…
Promo codes can be addictive. In fact, they’re the reason people spend hours scouring the web before they make a…
Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to…
Third-party cookies are in the throes of a slow and painful — particularly for advertisers — demise. But, what…
You can wing a lot of things in SEO, but one thing you can’t wing is your links… especially when…
Those pesky Google algorithm updates really have a tendency to blindside us. It can feel like a game of…
Starting from zero on a new website can be daunting where organic visibility is involved. It can take Google…
Join Aaron Putnam, VP of Conversion Giant and Paid Search Director, on a walkthrough of the tools that our…
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it…
Conversion Giant’s Senior SEO Specialist, Dan Cromar, breaks down the six tools he uses everyday to help clients with…
We know about all the individual ranking signals that play into a website’s success in the search results: load time,…
Within the next couple of months, Google will be moving the last batch of websites to mobile-first indexing. You might…
DISCLAIMER: It’s important to note that we’re not bashing Smart Shopping campaigns. In fact, here at Conversion Giant we use…
Abandon all carts, ye who enter here. Picture it. Millions of abandoned shopping carts across the globe. Filled, forgotten,…
Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS…
When most e-commerce advertisers try to increase their profit, they usually do so by lowering cost-per-acquisition (CPAs) or improving the…
Link building has been a point of contention among the SEO community for more than a decade now. Best practices…
Ping! There’s another text message. It might seem like we’re desensitized to the excitement of receiving texts these days, but…
It’s the talk of the iPhone app store, but you need an exclusive invite to get in. That’s right, we’re…
Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be…
This month has been a long month for advertisers. First, the looming iOS 14.5 privacy update threatens to throw their…
Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since…
By now, most eCommerce website managers know about the value of content for overall visibility. However, the (often unspoken) rules…
It’s time to check your vitals — and no, we’re not talking about a trip to your physician. These vitals…
Disclaimer: Please forgive all the balloon puns. They were simply AIR-resistible. A few weeks ago, we referenced a report from…
With the sudden surge of people working from home due to COVID-19, many feel overwhelmed about what their day-to-day life…
If you’re not mobile-first, you’re last. Our smartphones dominate our lives, especially when it comes to shopping — and…
Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that…
Chances are, you rarely wait more than four seconds for a page to load. You may be thinking, “Wait, I…
Many retailers see online reviews for their products as a luxury rather than a necessity. The truth is that reviews…
There’s a science to crafting a smooth and seamless eCommerce checkout process for your shoppers. With nearly 75% of shoppers…
A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product…
Online shopping on an e-commerce site with hundreds to thousands of products can often be like sifting through the racks…
When it comes to keeping your customers’ interest piqued, the best course of action is to deliver consistent and valuable…
“Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our…
Google has been encouraging website owners to make the migration from HTTP to HTTPS for years. However, as of this…
Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently,…
Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads…
While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become…
There’s no denying that Amazon has become a behemoth in the e-commerce industry, singlehandedly having become synonymous with the term…
If you’ve logged into your Google Analytics within the last few weeks, you’ve probably noticed a striking yellow notification along…
Conduct a search, select a result, peruse the page, hit the back button. Select another result, peruse the page, hit…
Google’s mobile-first chronicles continue with their recent testing of infinite scrolling for mobile search results. Previously, mobile Google searches were…
The Googleverse is an ever-changing entity, as it constantly shapeshifts to align with recent demands and trends. Their shapeshifting prowess…
Sometimes, despite your best efforts and intentions, you don’t have time to manage every single little thing in your AdWords…
You may be hearing a lot about the scary word known as “big data.” It’s a buzzword used by many…
It might be a major cliche, but SEO and PPC are two equally important sides of a very valuable coin.…
Anyone who’s ever worked for an SEO agency has had at least one experience of trying to convince a client…
Brand awareness is one of the most valuable assets for any business. But reaching that goal isn’t overly simple, especially…
Since the dawn of the digital age, companies have been striving for better ways to track advertising efforts, particularly the…
In December 2016, WordPress announced that all hosts will need to move to a secure server. The reason for this…
The eCommerce industry continues to grow at an amazing rate, with online sales expected to hit $684 billion by 2020.…
AdWords hasn’t had a makeover since it was born, 15 years ago. So the new AdWords Experience introduces the most…
With close to 2 billion users on Facebook, businesses are jumping at the opportunity to leverage the robust advertising platform.…
You loved your website when it launched. It was simple and clean. But now, you’re feeling the itch of “web…
You know you’re an old school PPC’er when your go-to best practice PPC technique is to extrapolate every possible keyword…
You visit a website, get distracted and leave the site, only to see the exact same product the following day…
Formerly known as Product Listing Ads, Google’s Shopping Campaigns can be extremely lucrative for eCommerce stores when they’re set up…
When placing PPC ads, there are dozens of metrics to monitor and fluctuations to look for. One of the metrics…
Any advertiser knows that getting visitors to your site is only half the battle. The real challenge is converting those…
There’s something extra jarring about logging into Google Analytics and realizing that your organic traffic has plummeted; something more jarring…
All advertisers are ultimately working towards the same goal with their campaigns: increasing sales. And even with plenty of resources…
Just when you think you’ve mastered keyword research and your PPC strategy, Google announces changes to the way exact match…
The path to conversions is never as straightforward as we’d hope. In an ideal advertising world, someone would search for…
Back when the earth was cooling in 2012, Google announced Remarketing Lists for Search Ads (RLSA). If you’re not familiar…
Can you believe AdWords is 15 years old? Over the course of the last year, Google has been building hype…
Remarketing is a process whereby visitors will see an advertisement on a third-party site for an item they were recently…
Welcome to the third and final part of our Facebook Advertising series. In case you missed the first sections, here’s…
Chances are that if you’ve been advertising online for longer than 3 years, you’ve been through an agency or two.…
Welcome to part two of the three part Facebook advertising series! We’re helping marketers like you understand how to effectively…
With 1.8 billion active users on Facebook (which is about one fifth of the entire world’s population) brands are finding…
For over two years now (Aug 2014), Google has been saying that they would be including the use of a…
If you’re reading this blog, your company is probably considering a website redesign. There are a number of reasons why…
Expanded text ads (ETAs) rolled out to all AdWords accounts in July of 2016. ETAs allow advertisers to include more…
What is your goal when a visitor lands on your website? Probably the same as every other marketer–to convert the…
You might have noticed a few changes to the Google Analytics desktop UI over the last few months. Some updates…
Online sales for November and December 2016 alone were over $110 billion, which is 13% more than the same time…
Picture this common online shopping scenario: A new lead finds your company and is ready to purchase an item from…
In the past, leveraging the right search engine optimization (SEO) tactics helped you rank higher on Google and vastly improve…
Marketing pipeline. Sales cycle. Sales funnel. They all mean the same thing. It’s a multi-step campaign to help you acquire…
To further drive their mobile-first approach, Google announced in November 2016 that they’d be testing a new mobile-only index. Previously,…
You could hear me screaming from down the hall, “What do you mean you don’t know if you should be…
Like many digital agencies who have stood the test of time, we too have noticed a GIANT shift in user…
Just yesterday, I was looking into an account for an advertiser. He had it audited by a few marketing firms…
In Q3 of 2016, competition is fierce and advertisers are having to roll out all the stops in order to…
Adwords is certainly NOT the emerging search engine ad platform it once was, offering endless opportunities for growth and profit.…
I can’t help but feel that almost every PPC advertiser manages their paid search based on instinct more than logic.…
Just like with any new business venture, it’s advised you get dirty with a business plan so that you can…
After troubleshooting paid search accounts for so many years, you learn a thing or two about cart abandonment. Conversion Rate…
We’re all dying to know the immediate effects of Google removing all the text ads from the sidebar. Since February,…
Google has just released the biggest Adwords update since Enhanced Campaigns almost 2 years ago. We’ve covered this built up…
Last week, KSP had a visit from Google and so we took advantage for a team photo. Thank you Leslie…
In Google’s recent announcement on mobile search, a new algorithm update will begin this April 21st and affect more website…
Yes Google did make $66B last year but it’s been botching up the SERPs for a little over a year…
I say “students” because even more experienced practitioners and teachers admit: they’re always learning. But both students and teachers of…
For 2015, paid search advertisers are going to have to look outside the conventional search and display campaigns if they…
Every year, we keep about 100 advertisers from losing out big time on conversions and profits. When marketing people think…
Every year, a good friend and past KSP employee, Patrick Horne, put on an event where we pack lunch bags…
Almost a doomsday of sorts, July 22nd was supposed to be the endgame for advertisers perpetrating around without having upgraded…
Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality.…
Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain…
Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles,…
Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our…
For those of you who have never heard of Small Business Saturday, it is a special shopping day created by…
Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads…
…until you read this. 7 common mistakes of new social marketers. Social media platforms make it extremely easy and care…
We recently had this infographic provided to us from Social Grattitude. We don’t know if it’s really about the future…
What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose…
Last week, four Keyword Search Pros touched down in Chicago headed for the IRCE (Internet Retail Conference & Exhibition) with…
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests…
Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google…
Possible reasons why your website search ranking changed in the last 90 days We’ve been getting calls from advertisers (non-clients)…
Keyword Search Pros is offering 10 spots (this week only) to take advantage of a FIRST MONTH FREE Pay Per…
The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an…
In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords…
Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential…
Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode?…
Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing…
How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I…
Historically, Google has never provided the insight or tools necessary within AdWords to manage their search partner placements. Compare this…
In order to use match settings and increase return simultaneously, you’ll have to understand a few things about match settings…
High bounce rated could be attributed to a variety of different scenarios. The danger with bounce rate is that it…
Before we jump straight into Google Analytics I want to set the approach strategy with everyone. Sometimes advertisers are forced…
Lowering Conversion Cost without lowering sales return has always been the advertiser’s dilemma. Increasing return has always been an amazing…
Dear Quality Score Victim, I have to admit: I’ve been dying to write an updated piece about Quality Score (QS)…
Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have…
Aaron Putnam, KSP Vice President, was recently chosen to speak on a Pay Per Click Tactics Panel this June in…
If you’re wondering why we haven’t put out much this month, its cause we’re having to exercise quality score demonstrations…
When it comes to email marketing, there are several formats of emails that can be syndicated to your database. Hopefully,…
It’s really quite amazing how important email marketing has become over the years. More recently we have seen a greater…
Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers. When it comes to Google Search, it…
Keyword Search Pros, a Los Angeles SEM management firm helps make PPC internet advertising a possibility for non-profit organization WeSpark…
Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is…
Mountain View, CA –October 25th, 2009- It seems Google is on the move with some new Adwords features coming out…
Keyword Search Pros get a new 2009 makeover to cater to information hungry advertisers. New develops will continue into 2010.…
The holidays is right around the corner; some people might start their shopping as early as Halloween to avoid the…
August 15th, Real Search Pros, Inc officially amended the corporate name to Keyword Search Pros. in order to provide better…
Mercury New Editorial – June 18th, 2006- The 4 1/2-month drama over Yahoo has ended in momentous defeat for the…
It’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but…