It’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but what about Google’s brand ranking in the hearts and minds of the consumers?
t’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but what about Google’s brand ranking in the hearts and minds of the consumers?
Google’s top honors comes from the BrandZ study, an oddly named financial brand index from Millward Brown, a research company.
Google has earned top honors for the second year in a row. The first runner-up is General Electric being valued at $71.4 billion and the other top top includes Microsoft at third as well as Coca-Cola, China Mobile, Apple, IBM and Nokia.
Despite Google’s place as number one financially, many of the other top 10 brands the average individual can feel more “connected” to. When I think of Coca-Cola, Apple, IBM, Nokia and even Microsoft I can specifically recall how that brand has affected or had an important role in my life. Google on the other hand, doesn’t have the same feeling. Sure, I use Google’s services daily, but I don’t feel that kind of brand connection as I do with the other top brands.
I’m not about to break out my photo albums to link my life to these top brands, but it’s interesting how the variety of top brands can affect a life differently, regardless of their estimated financial values.
Congratulations on your top spot, Google, but you’ve more work to do before becoming a top brand in my heart and life.
