Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search…
When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…
Disclaimer: Please forgive all the balloon puns. They were simply AIR-resistible. A few weeks ago, we referenced a report from Glimpse, which shows the upward and downward trends in interest since COVID-19 entered the mix in mid to late March. We noted that search queries for “ukuleles” and “living wills” were on the rise. Ironically,…
Since the dawn of the digital age, companies have been striving for better ways to track advertising efforts, particularly the way dollars equate to returns from those efforts. As marketers and advertisers, we track anything we can get a pixel on, from clicks to conversions. And we pay special attention to KPI’s which correlate with…
You know you’re an old school PPC’er when your go-to best practice PPC technique is to extrapolate every possible keyword variation into its own ad group and mirror each ad group into a different campaign segment by each hour in the day. Alright, that’s a bit of an extreme example, but I am guilty of…
Chances are that if you’ve been advertising online for longer than 3 years, you’ve been through an agency or two. For some reason, the agency didn’t work out and you either hired a new one or decided, “We’re just gonna bring this thing in-house.” Everyone has their story, but whatever yours is, we aim to…
Expanded text ads (ETAs) rolled out to all AdWords accounts in July of 2016. ETAs allow advertisers to include more copy in their ads to further convey the product or service they’re advertising and ultimately improve the search experience. If you’ve been advertising for awhile, you’re probably more familiar with standard text ads (STAs). …
You could hear me screaming from down the hall, “What do you mean you don’t know if you should be on Google? Everyone is on Google.” It was 2006 and believe it or not, advertisers were either believers or they weren’t. Since then almost everyone has been a believer at some point or another. It…
Like many digital agencies who have stood the test of time, we too have noticed a GIANT shift in user behavior. Back when we first started out, user behavior was very linear and predictable. Whichever way your prospects found you was likely the same way they would convert and buy. Much has changed in 10…
Just yesterday, I was looking into an account for an advertiser. He had it audited by a few marketing firms and one told him that he had a massive Lost Impression Share (due to insufficient budget) in his Shopping Campaign and that he ALSO had a very low conversion cost there.This meant Google was telling…