Do I Need an SEO Agency? 3 Signs It’s Time to Hire One

Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search…

Optimize Your Landing Pages for Campaign Performance

When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…

Using Search Intent Research to Better Optimize Your eCommerce Site

  When you search for something on Google or other search engines, you usually have a certain goal in mind. You may want to learn about something specific or find the right product you can shop online for. You may even be trying to track down a site you’ve been to before but don’t remember…

Why Smart Shopping Kind of Sucks… and How to Optimize It

DISCLAIMER: It’s important to note that we’re not bashing Smart Shopping campaigns. In fact, here at Conversion Giant we use them all the time. However, in many circumstances, Smart Shopping campaigns can cause major issues, disruptions, and limitations in advertisers’ campaign performance and revenue.  Upload a feed. Often, advertisers will upload their entire product catalog…