When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…
When you search for something on Google or other search engines, you usually have a certain goal in mind. You may want to learn about something specific or find the right product you can shop online for. You may even be trying to track down a site you’ve been to before but don’t remember…
“Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our mobile and smart home devices love the sound of our voice. For digital marketers, this means conforming PPC campaigns to accommodate this fact. In fact, a study by Kleiner Perkins shows that one in five…
Conduct a search, select a result, peruse the page, hit the back button. Select another result, peruse the page, hit the back button. This routine is familiar to all of us, and from a user perspective, it seems simple and insignificant. From an SEO perspective, however, this routine is detrimental to a website’s ranking and…
The Googleverse is an ever-changing entity, as it constantly shapeshifts to align with recent demands and trends. Their shapeshifting prowess typically comes in the form of algorithm updates, changes to Google’s search functionalities that dictate how the search engine will pull up and populate results. In March, Google announced its most recent algorithm update for…
In Google’s recent announcement on mobile search, a new algorithm update will begin this April 21st and affect more website rankings than ever before. Even Google’s initial quake of Panda in 2012 affected only 12% of website queries. But the new update (which will be named at birth by Search Engine Land) will admittedly affect…
The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really…
In order to use match settings and increase return simultaneously, you’ll have to understand a few things about match settings and search queries. One is that the level of impressions significantly decreases for phrase and exact match versions of keywords. And secondly, applying match settings to keywords should be done only with the intention of…
Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have typed into Google. Whenever someone clicks on your website, there is a record of what they typed into Google to do so. One of the largest misconceptions that advertisers have is that they think people…