Optimize Your Landing Pages for Campaign Performance

When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…

Offering Incentives For Email Opt-Ins

Collecting email addresses from customers or potential customers is a tricky business, but trends have shown it’s getting easier. A recent study by Google and Boston Consulting Group shows that most customers will share their email address with a business in exchange for a small incentive. And by most, we are actually talking 90 percent! …

Zero-Party Data: What It Is & How to Get It

  Zero-Party Data may sound like the disappointing result of a Facebook event no one has responded to, but it is so much more than that! Although talked about far less than first, second, and third party data, zero-party data can provide you with incredibly reliable and actionable consumer data you can use for retargeting,…

Integrating Search & Social to Skyrocket Your Conversions

Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently, marketers have been using these as separate but complementary platforms. The fact of the matter is that combining search and social efforts is more effective. This can be done by creating cross-channel campaigns, combining audience…

Is No One Searching For Your Product? Here’s How to Get Sales

Brand awareness is one of the most valuable assets for any business. But reaching that goal isn’t overly simple, especially when very few people are actually searching for what you sell. Or maybe they’re searching for the product, but they’ve never heard of your business. Fortunately, a quick glance at Google Adword’s keyword planner tool…