Do I Need an SEO Agency? 3 Signs It’s Time to Hire One

Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search…

Using Search Intent Research to Better Optimize Your eCommerce Site

  When you search for something on Google or other search engines, you usually have a certain goal in mind. You may want to learn about something specific or find the right product you can shop online for. You may even be trying to track down a site you’ve been to before but don’t remember…

Zero-Party Data: What It Is & How to Get It

  Zero-Party Data may sound like the disappointing result of a Facebook event no one has responded to, but it is so much more than that! Although talked about far less than first, second, and third party data, zero-party data can provide you with incredibly reliable and actionable consumer data you can use for retargeting,…

Enhanced Campaigns: Major Update by Google Adwords

Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality. Calling the “upgrade” Enhanced Campaigns, Google has said this is the “first step to help you more simply and smartly manage” Adwords campaigns as it pertains to the different devices, locations, day scheduling, and conversions…

Taking Your Content Marketing Strategies to Market

What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose of generating leads, enhancing a brand’s perceptibility, and putting the company’s expertise on display. Content Curation is the accumulation, selection, and organization of the best possible content. Researchers in 2011 found that an impressive 82%…