Every business can grow to a point where it might be time to take the leap and hire an SEO agency to take the next step in growth. Unfortunately, with SEO there’s not a lot a business can do to avoid the time and money it takes to boost their website rankings and organic search…
When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…
Collecting email addresses from customers or potential customers is a tricky business, but trends have shown it’s getting easier. A recent study by Google and Boston Consulting Group shows that most customers will share their email address with a business in exchange for a small incentive. And by most, we are actually talking 90 percent! …
Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…
When you search for something on Google or other search engines, you usually have a certain goal in mind. You may want to learn about something specific or find the right product you can shop online for. You may even be trying to track down a site you’ve been to before but don’t remember…
Zero-Party Data may sound like the disappointing result of a Facebook event no one has responded to, but it is so much more than that! Although talked about far less than first, second, and third party data, zero-party data can provide you with incredibly reliable and actionable consumer data you can use for retargeting,…
Retail experts state that the 2021 holiday shopping season is starting earlier than usual. Many retailers like Amazon and Target are even launching early Black Friday deals. And because of current supply chain limitations, everybody’s trying to do their shopping before inventory runs out. Surveys indicate that 51% of consumers will start their holiday shopping…
Be content with your content The key with quality eCommerce content is this: Don’t focus on selling, focus on what your audience is interested in hearing/reading. From there, find a segue into how your product or service relates or provides a solution to a problem they’re researching. Remember also that a light, conversational tone is…
Promo codes can be addictive. In fact, they’re the reason people spend hours scouring the web before they make a purchase. Everyone’s looking for a deal, and the retailer that offers it, is usually the one that gets the sale. In fact, promotions and deals are the top motivator for email subscriptions. The top reason…
Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to buy is Instagram — and I’m not even an Instagram fiend. Despite my detachment from influencer culture, something about Instagram always gets me when it comes to shopping. The simplicity, visual appeal, and on-point targeting…