Abandon all carts, ye who enter here. Picture it. Millions of abandoned shopping carts across the globe. Filled, forgotten, and forsaken. It’s not just the shopping carts strewn about in your local grocery store parking lot either. It’s the countless online shopping carts at the mercy of poorly optimized checkouts. According to Baymard Institute,…
When most e-commerce advertisers try to increase their profit, they usually do so by lowering cost-per-acquisition (CPAs) or improving the number of overall sales they get. However, with positioning on advertising platforms being so competitive, moving the needle on these aspects of your business can feel a lot like moving a mountain. However, there’s a…
Ping! There’s another text message. It might seem like we’re desensitized to the excitement of receiving texts these days, but it never fails to trigger that much-needed dopamine release. Texts are still one of the most engaging forms of virtual communication, which is probably why SMS marketing is so successful. With the rise in mobile…
Disclaimer: Please forgive all the balloon puns. They were simply AIR-resistible. A few weeks ago, we referenced a report from Glimpse, which shows the upward and downward trends in interest since COVID-19 entered the mix in mid to late March. We noted that search queries for “ukuleles” and “living wills” were on the rise. Ironically,…
Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that black and white. Google’s Penguin update in 2012 had a lot of people questioning the efficacy of link building, particularly because it did crack down on some illegitimate link building practices. However, the experts have…
Chances are, you rarely wait more than four seconds for a page to load. You may be thinking, “Wait, I have more patience than that!” But, the fact of the matter is, when staring at a blank screen, four seconds can feel like an eternity. Whether it’s due to a change in our attention spans…
Many retailers see online reviews for their products as a luxury rather than a necessity. The truth is that reviews are crucial to not only boosting your sales, but giving your SEO value a significant bolster. With brick-and-mortar stores being quickly overtaken by online shopping, customers need reviews to better determine which products or services…
There’s a science to crafting a smooth and seamless eCommerce checkout process for your shoppers. With nearly 75% of shoppers abandoning their carts without completing their purchase, digital marketers have broken down the checkout process into a foolproof formula. This formula revolves wholly around keeping checkout straightforward and simple. Recent surveys show that there are…
A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product filters are also formally referred to as “faceted navigation” in the digital marketing world – a term we’ll avoid using for the purposes of simplicity and straightforwardness. Sometimes, product filters on an e-commerce site confuse…
Online shopping on an e-commerce site with hundreds to thousands of products can often be like sifting through the racks at a store, unsure of where to find what you’re looking for. That’s why product filters can be a lifesaver – for both usability and SEO purposes. In this article, we’ll be focusing on the…