Since our inception, we’ve always done paid search management. It’s our DNA. Conversion Giant offers an education-based service, committed to driving more conversion value. The three ways we do that are by driving:
We know that just “doing PPC” these days, simply isn’t enough. An advertiser has to look at the broad spectrum of information and dig deep into data to find the competitive edge.
We help clients master their ROI by managing their campaigns. We also look at how your website converts sales and leads (CRO), what your competitors’ offerings are, and how you generate repeat business. We don’t stop there. We partner with you to do what it takes so that you are scaling up and growing year over year.
Below is a list of paid search management areas we can help with.
Adwords & Bing Ads Management
Conversion Giant is both a Google Adwords Premier Partner and a Bing Accredited Professional. Within the two platforms, we perform the following:
- Paid Search Strategy
- Product Listing Ads
- Ad Creation & Ad Extensions
- Bid Management
- Analytics Tracking
- Budget Allocation
- Keyword Research
- Search Query Analysis
- Competitive Analysis
- KPI Tracking
- Monthly Reporting
* Please visit the Remarketing or Facebooks Ads page to learn more about these services. Google Remarketing is included in paid search management services as Facebook Retargeting is included with Facebook Ad Management.
Product Listing Ads (Shopping Ads)
Both Google Shopping and Bing Shopping Campaigns display Product Listing Ads (PLAs) for eCommerce products. This a great way to show potential customers an image and the price of a product before they click on your ad. Conversion Giant can do everything from helping with a product feed setup to optimizing your Shopping campaigns in Adwords and Bing Ads.
Most advertisers have a difficult time optimizing PLA campaigns because they are vast in nature and hard to accumulate data within. With the right techniques, and enough effort, we overcome these challenges. Conversion Giant provides the following:
- Feed Creation & Setup
- Feed Optimization (quality)
- Shopping Ad Campaign Setup
- Product Group Segmentation
- Campaign Optimization
- Big Management
- Search Query Analysis
Typically Shopping Ads are included within the resective paid search management services.
Amazon advertisers have had a great opportunity to sell products there over the last decade. Many advertisers are now finding Amazon to be extremely competitive and hard to make margins. In addition to FBA services, Conversion Giant can run paid search campaigns within Amazon to help you drive exposure and sales.
The Modern PPC Dilemma
In the last 10 years, much has changed for paid search advertisers. Competition has increased, the ad platforms have become more technical and complicated, and reliable management has become harder to find.
The #1 reason advertisers find it hard to scale up is because there is a major disconnect between how they spend money on advertising and how they get returns.
The buying funnel is not a straight shot like it once was. Most advertisers don’t have a good grasp on this concept (or how to overcome it) so there is little confidence to scale marketing efforts in Adwords or Bing Ads.
That’s why we educate first by surfacing hard data to let you know where you’re spending money or by explaining the inefficiencies your account. Then we look at your objectives. Once we understand your business and its goals, we supply and deploy a paid search strategy that mirrors them exactly.