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Cut Wasted PPC Spend Without Cutting Conversions

cut wasted ppc spend
When placing PPC ads, there are dozens of metrics to monitor and fluctuations to look for. One of the metrics advertisers are often concerned about is traffic, or more specifically, maximizing the amount they’re getting on their website. But in order to get this traffic you need to pay for each click, and let’s face …

11 Must-Have Tools to Boost eCommerce Conversions

11 Must-Have Tools to Boost eCommerce Conversions
Any advertiser knows that getting visitors to your site is only half the battle. The real challenge is converting those visitors into paying customers, and the only way you’re going to have a notable amount of success in that endeavor is if you get a handle on how those visitors are behaving on your site. …

When Traffic Goes Bad: Diagnosing a Ranking Loss

Bad Traffic (Volume)
There’s something extra jarring about logging into Google Analytics and realizing that your organic traffic has plummeted; something more jarring than any other traffic source. Maybe it’s because all that organic traffic is hard-earned; the result of of months and even years worth of optimization, content writing and re-optimization all to go from completely off …

Your Path to Conversions: A Key or a Curse?

your path to conversions
All advertisers are ultimately working towards the same goal with their campaigns: increasing sales. And even with plenty of resources available to help educate advertisers and marketers on best practices, there is still a major underlying problem. When a business’ profits start to decline, advertising budget is often scaled back or cut off for a …

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