The digital advertising world is undergoing a significant transformation. As privacy concerns lead to the phasing out of traditional cookies, Google Ads has introduced Enhanced Conversions. Conversion Giant is at the forefront, helping advertisers understand and adapt to these changes. Why the Shift to Enhanced Conversions? This change stems from increasing global emphasis on user…
When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are unique from other pages on your site in the sense that they serve as a static, standalone web page. Unlike your homepage, for example, they are focused on getting users to perform one solitary function…
Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will gradually transition to “Performance Max”. Google has reported that advertisers who’ve made this change have seen a 12% average increase in return on their ad spend, but as we know, every campaign is different and…
When you search for something on Google or other search engines, you usually have a certain goal in mind. You may want to learn about something specific or find the right product you can shop online for. You may even be trying to track down a site you’ve been to before but don’t remember…
Join Aaron Putnam, VP of Conversion Giant and Paid Search Director, on a walkthrough of the tools that our PPC team uses every day to help clients succeed. Some of these tools cost money but most of them are free and none of them are sponsored. Without further ado, let’s get started! FREE…
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it may be Google’s new Auto-Apply beta program. Though announced last year, it’s just now rolling out to many advertisers who don’t recall opting in — and it’s wreaking havoc on their accounts. This new…
Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies in Google Ads. In April, Google plans to retire these automated bidding strategies, but they’ll still exist… in a sense. The update was originally announced rather nonchalantly in a routine API update…
Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since late last year, the upcoming iOS 14 privacy update has been looming large. A mysterious threat to Facebook advertisers who are scrambling for solutions, little is certain except this: It will make their jobs much…
Sometimes, despite your best efforts and intentions, you don’t have time to manage every single little thing in your AdWords campaign. That’s where Google comes in with Automated bid strategies, flexible bidding solutions that automatically adjust paid search campaign bids to achieve a desired goal. So how do these strategies lead to conversions? First, let’s…
You may be hearing a lot about the scary word known as “big data.” It’s a buzzword used by many when discussing business analytics; a miracle cure for risk management that can help businesses make decisions with degrees of confidence unlike any they’ve ever seen. Big data is expected to play a part in medical…