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Daily Archives: March 31, 2021

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The End of Target-CPA & Target-ROAS Bidding Strategies

Bid Management, PPCBy Ellie BatchiyskaMarch 31, 2021

Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies in Google Ads. In April, Google plans to retire these automated bidding strategies, but they’ll still exist… in a sense.  The update was originally announced rather nonchalantly in a routine API update…

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