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Monthly Archives: March 2021

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  2. 2021
  3. March

The End of Target-CPA & Target-ROAS Bidding Strategies

Bid Management, PPCBy Ellie BatchiyskaMarch 31, 2021

Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS (tROAS) bidding strategies in Google Ads. In April, Google plans to retire these automated bidding strategies, but they’ll still exist… in a sense.  The update was originally announced rather nonchalantly in a routine API update…

7 Steps to Increasing Your Average Order Value

General BusinessBy Ellie BatchiyskaMarch 24, 2021

When most e-commerce advertisers try to increase their profit, they usually do so by lowering cost-per-acquisition (CPAs) or improving the number of overall sales they get. However, with positioning on advertising platforms being so competitive, moving the needle on these aspects of your business can feel a lot like moving a mountain. However, there’s a…

A Definitive Guide to Link Building for eCommerce Sites

SEOBy Ellie BatchiyskaMarch 16, 2021

Link building has been a point of contention among the SEO community for more than a decade now. Best practices in regards to this aspect of SEO seemingly change every year, leading marketers to constantly evolve their approach to acquiring relevant, quality links.  In recent years, we’ve even been bombarded with headlines about the relevance…

Using SMS Marketing to Improve eCommerce Conversion Rates

General Business, MobileBy Ellie BatchiyskaMarch 11, 2021

Ping! There’s another text message. It might seem like we’re desensitized to the excitement of receiving texts these days, but it never fails to trigger that much-needed dopamine release. Texts are still one of the most engaging forms of virtual communication, which is probably why SMS marketing is so successful.  With the rise in mobile…

Clubhouse for eCommerce: Generating Brand Exposure on the Exclusive App

Social MediaBy Ellie BatchiyskaMarch 3, 2021

It’s the talk of the iPhone app store, but you need an exclusive invite to get in. That’s right, we’re talking about Clubhouse — the latest trendy social media app on the market. Though it’s early access only at the moment, it promises to succeed by bringing the concept of “chatrooms” to a whole new…

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