Core Diagnostic

Optimization for Search & AI Platforms

Core Diagnostic™ – A 7-Day Deep Dive Into Your Entire Digital Footprint

Advertisers still make decisions based on assumptions, guesswork, or incomplete data.

As the frontline in our Total Visibility™ offering, Core Diagnostic™ is a 7-day expert-led audit designed to remove the blind spots and pinpoint exactly what’s blocking your growth.

This is for BOTH eCommerce and non-eCommerce advertisers.

In just one week, our senior strategists analyze the four pillars of online visibility—Paid Search, AIO-SEO, Email Marketing, and Conversion Rate Optimization—to give you a crystal-clear roadmap of what’s working, what’s broken, and what matters most right now.

Priced at just $600, this diagnostic delivers clarity before you invest another dollar into the wrong things.

WATCH NOW!

CEO Peter Dulay discusses the SHIFT in search with AI

What's Included

Initial Intake Conversation

We start with a focused discovery call to understand your business, goals, and current marketing challenges. This allows us to tailor the diagnostic to your unique situation and uncover the areas most in need of evaluation.

During this session, we’ll cover:

Your primary products, audience, and positioning
Current advertising and SEO performance concerns
Past efforts, known issues, and recent changes
Tracking setup and platform data reliability
Key objectives for growth and clarity

This conversation ensures our 7-day audit is accurate, relevant, and aligned with the outcomes you care about most.

Paid Search Audit

A full analysis of your paid search ecosystem with a heightened focus on product feed optimization, now one of the most critical components in ecommerce ad performance.

We evaluate:

Google Ads + Microsoft Ads
Performance across products + campaigns
Product feed health + missing attributes
Product group structure
PMax + Shopping configuration & quality
Search campaign build quality
Bid strategies & automation usage
Negative keyword strategy
Attribution and measurement
Wasted spend + profit leaks
Landing page consistency
Tracking + conversion accuracy

AIO-SEO Audit

Based on (and deeper than) your free AI Visibility Report, we conduct a multi-layer SEO health check:

Exposure and traffic from search and AI surfaces
Core Web Vitals & speed
Indexing + crawlability issues
Site architecture and internal linking
Keyword mapping + content gaps
On-page optimization + metadata
Local + brand visibility factors
AI-related visibility risks & opportunities
Competitive visibility analysis
SERP feature exposure (reviews, FAQs, sitelinks, etc.)

Email Marketing Audit

Your lifecycle channels must support your paid and SEO efforts—not operate in silos. We analyze:

Performance across all email initiatives
Automations & lifecycle sequences
Deliverability & inbox placement factors
List hygiene & segmentation strategy
Template quality + brand consistency
Offer structure & conversion points
Integration with paid traffic + retargeting
Benchmark comparisons
Revenue attribution setup

Paid Social Strategy Audit

We evaluate whether your paid social strategy is effectively attracting, engaging, and converting your audience:

Audience targeting & segmentation
Funnel structure and campaign setup
Creative quality & effectiveness
Messaging and offer alignment
Attribution windows & conversion tracking
Pixel/event configuration & signal quality
Retargeting strategy performance (primary focus)
Spend allocation & identification of wasted spend

Conversion Rate Audit

Traffic is expensive. We identify the friction points killing your conversions:

UX/UI issues
Mobile experience
Checkout flow analysis
Offer identity and customer perceived value
Product page elements (reviews, trust, media, CTAs)
Heatmap insights (if available)
Revenue-draining leaks

Final Strategy Session

We meet again 7 days later to walk you through the full findings and lay out:

Your prioritized action plan (ranked by impact)
Where to invest next (and what NOT to invest in)
Quick wins you can implement immediately
Long-term strategic opportunities
Critical fixes that prevent wasted spend

This session arms you with total clarity so you can move forward confidently—whether you choose to implement changes yourself or partner with Conversion Giant.

Will meet within 7 business days scheduled during the initial intake call.

Core Diagnostic™ - Stop Guessing—Start Knowing.

✅ Complete Cross-channel Diagnosis

Paid search, SEO, email, and conversion rate—evaluated as one interconnected ecosystem.

✅ Lifecycle + Funnel Alignment

Learn how email complements paid and organic visibility.

✅Product-feed-focused Insights

Because feeds determine 60%+ of modern Shopping & PMax success.

✅ Immediate Action Steps

Your roadmap comes ranked by impact and urgency

✅ AIO-SEO Clarity

Deeper insights than any free AI report… including ours!

✅ Low-risk, High-value

At $600, this is the smartest first step before committing to any major investment.

Next steps...

It’s time to crank up your website’s traffic and conversions again. Learn how to get in front of the people who are looking for your product or service right now. Here is what you can expect by filling out this Strategy Session form.

Schedule Call

We'll connect and schedule for you to meet with a seasoned marketing expert.

Perform Diagnostics

We'll begin to compile your roadmap and reports to go over with you on your next call.

Set Expectations

After a quick program brief, we will set expectations and schedule your follow-up date.

Drill Into Your Program

Walk away with a tailored game plan to boost performance and profitability across every channel.

Schedule Your FREE Strategy Session Today!

Meet Our Total Visibility Experts

Carl Weber

Director of Paid Search

Ellie Batchiyska

SEO, AIO & Content Manager

Peter Dulay

President

Aaron Putnam

VP, AI Tech Expert