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Daily Archives: October 27, 2011

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The Optimal Blend of Match Settings for Adwords

Keywords, Match Settings, Negative keywordsBy Peter DulayOctober 27, 2011

In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords account. There seems to be a bunch of confusion surrounding this topic because we receive frequent requests that we elaborate on the subject. Some questions that come in are: What match setting is the best?…

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