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Daily Archives: February 24, 2017

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using time lag reports remarketing

Using Time Lag Reports To See If Remarketing Is Great For You

General Advertising, Google Analytics, ReportsBy Andrea MoxhamFebruary 24, 2017

Remarketing is a process whereby visitors will see an advertisement on a third-party site for an item they were recently shopping for. This is facilitated by tagging visitors with a specific code or cookie. We know that 97% of users do not convert on their first visit to a website, so remarketing is an effective…

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