Creative, driven marketing and communications leader with a proven track record in strategy and implementation. Entrepreneurial spirit and experience with inbound marketing, social media, digital marketing, and public relations.

Using Content To Increase eCommerce Sales

Using Content To Increase eCommerce Sales

The eCommerce industry continues to grow at an amazing rate, with online sales expected to hit $684 billion by 2020. But with growth comes competition, and as the space becomes more competitive, it becomes more and more critical for businesses to find that unique selling point that will push them through the clutter.  And even…

optimize google shopping

Basic Optimization for Google Shopping Campaigns

Formerly known as Product Listing Ads, Google’s Shopping Campaigns can be extremely lucrative for eCommerce stores when they’re set up properly. These ads are served to users based on specific products they’re looking for and how well your products match the searcher’s keywords. While these can be very effective for driving conversions, the ads work…