Just when you think you’ve mastered keyword research and your PPC strategy, Google announces changes to the way exact match targeting works. Over the next few months, they’ll be expanding close variant keyword matching to ignore, add, and reorder searches. And this can have major implications on your AdWords account. If you’re not familiar with…
The path to conversions is never as straightforward as we’d hope. In an ideal advertising world, someone would search for a particular keyword, click your ad, and purchase your product or service. But unfortunately, it’s not so linear. More realistic conversions happen after multiple visits and after multiple keywords have been used to narrow down…
Back when the earth was cooling in 2012, Google announced Remarketing Lists for Search Ads (RLSA). If you’re not familiar with these ads or are only starting to hear about them more recently, that’s probably because there was little momentum at first. But as shoppers and advertisers become more search-savvy and are getting a better…
Can you believe AdWords is 15 years old? Over the course of the last year, Google has been building hype around a new interface they’re bringing to AdWords to help make the next 15 years just as successful as the last. They took feedback from advertisers from different industries across the globe to incorporate changes…
Remarketing is a process whereby visitors will see an advertisement on a third-party site for an item they were recently shopping for. This is facilitated by tagging visitors with a specific code or cookie. We know that 97% of users do not convert on their first visit to a website, so remarketing is an effective…
Welcome to the third and final part of our Facebook Advertising series. In case you missed the first sections, here’s a recap of what we’ve covered: Part One: Intro to Facebook Advertising with Basic Audience & Ad Types Part Two: Defining Your Objective and How to Reach It with Facebook Ads Part Three: How to…
Welcome to part two of the three part Facebook advertising series! We’re helping marketers like you understand how to effectively use the platform to reach your objectives. To recap the parts in this series: Part One: Intro to Facebook Advertising with Basic Audience and Ad Types Part Two: Defining Your Objective and How to Reach…
With 1.8 billion active users on Facebook (which is about one fifth of the entire world’s population) brands are finding it increasingly difficult to organically reach their target audience. To make matters worse, Facebook introduced a new algorithm update which now favours posts from individuals instead of Pages because people were complaining about seeing promotional…
For over two years now (Aug 2014), Google has been saying that they would be including the use of a HTTPS connection (a secure website connection using SSL) in its ranking factors. As of recently, Google has started rolling out a new version of Chrome which brands your website as “secure.” As time goes on,…
If you’re reading this blog, your company is probably considering a website redesign. There are a number of reasons why you might be inclined to revamp your site, but there’s a lot more to it than reaching out to your developer and kickstarting the project. When it comes to your company website, there are a…