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Daily Archives: March 22, 2017

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attribution models in adwords - conversion

New Adwords Attribution Models – Understanding The Path To Conversions

UncategorizedBy Andrea MoxhamMarch 22, 2017

The path to conversions is never as straightforward as we’d hope. In an ideal advertising world, someone would search for a particular keyword, click your ad, and purchase your product or service. But unfortunately, it’s not so linear. More realistic conversions happen after multiple visits and after multiple keywords have been used to narrow down…

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