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Daily Archives: March 27, 2017

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EXACT MATCH KEYWORD EXPANSION

Is Google’s Expansion of Close Variant Matching Working for Marketers?

UncategorizedBy Andrea MoxhamMarch 27, 2017

Just when you think you’ve mastered keyword research and your PPC strategy, Google announces changes to the way exact match targeting works. Over the next few months, they’ll be expanding close variant keyword matching to ignore, add, and reorder searches. And this can have major implications on your AdWords account. If you’re not familiar with…

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