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Daily Archives: April 5, 2017

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your path to conversions

Your Path to Conversions: A Key or a Curse?

Bid Management, Conversion Cost, General AdvertisingBy Andrea MoxhamApril 5, 2017

All advertisers are ultimately working towards the same goal with their campaigns: increasing sales. And even with plenty of resources available to help educate advertisers and marketers on best practices, there is still a major underlying problem. When a business’ profits start to decline, advertising budget is often scaled back or cut off for a…

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