The Ins And Outs Of Automated Bid Strategies

Sometimes, despite your best efforts and intentions, you don’t have time to manage every single little thing in your AdWords campaign. That’s where Google comes in with Automated bid strategies, flexible bidding solutions that automatically adjust paid search campaign bids to achieve a desired goal. So how do these strategies lead to conversions? First, let’s…

Putting Big Data To Work For Your Adwords Account

You may be hearing a lot about the scary word known as “big data.” It’s a buzzword used by many when discussing business analytics; a miracle cure for risk management that can help businesses make decisions with degrees of confidence unlike any they’ve ever seen. Big data is expected to play a part in medical…