Mastering Product Filters Pt. 2: User-Friendly Filtering for Your E-Commerce Site
A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product filters are also formally referred to as “faceted navigation” in the digital marketing world – a term we’ll avoid using for the purposes of simplicity and straightforwardness. Sometimes, product filters on an e-commerce site confuse…