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Daily Archives: February 18, 2021

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  4. 18

Broad Match Modified Goes Bye-Bye: Navigating the BMM Update

Annoucement, General Advertising, Google, Keywords, Negative keywordsBy Ellie BatchiyskaFebruary 18, 2021

This month has been a long month for advertisers. First, the looming iOS 14.5 privacy update threatens to throw their Facebook Ads for a loop. Now, Google is adding insult to injury by announcing their latest amendment to keyword match types for Google Ads.  On Feb. 4, Google announced an update to their Broad Match…

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