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Daily Archives: January 31, 2011

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How Many Keywords Should I Have?

Bid Management, Blog, Conversion Cost, Keywords, Quality Score, UncategorizedBy Peter DulayJanuary 31, 2011

How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I find more keywords? More is better, right? Hell, it’s the American Way. “If I have more keywords, I can cover more bases when customers do a search for my products. The more I have, the…

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