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Daily Archives: November 1, 2011

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Adwords Search Queries Gone Wrong

Click Through Rate, Conversion Cost, Keywords, Match Settings, Quality Score, Search QueryBy Peter DulayNovember 1, 2011

The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an account without negative keywords and now it is rather uncommon. In time, advertisers have either become savvier to Adwords best practices or they have hired agencies to implement strategies. But how far have they really…

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