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Daily Archives: March 30, 2016

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How To Calculate Your Target Cost per Conversion (CPA)

Bid Management, Conversion Cost, GoogleBy Peter DulayMarch 30, 2016

Just like with any new business venture, it’s advised you get dirty with a business plan so that you can be super familiar with the costs associated running that business. You’d be surprised how many established businesses still don’t really have a grasp on cost and what their target CPAs for various products should be.…

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