Daily Archives: January 19, 2017

Adwords’ Expanded Text Ads Deadline is Almost Here

Expanded text ads (ETAs) rolled out to all AdWords accounts in July of 2016. ETAs allow advertisers to include more copy in their ads to further convey the product or service they’re advertising and ultimately improve the search experience. If you’ve been advertising for awhile, you’re probably more familiar with standard text ads (STAs).  …

If Content is King, Are Backlinks the Ace?

What is your goal when a visitor lands on your website? Probably the same as every other marketer–to convert the user. But to achieve this goal requires quality traffic– in other words, visitors that are interested in what you have to offer. You acquire traffic from social media, paid search ads, and sponsored updates, but…