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Monthly Archives: March 2017

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EXACT MATCH KEYWORD EXPANSION

Is Google’s Expansion of Close Variant Matching Working for Marketers?

UncategorizedBy Andrea MoxhamMarch 27, 2017

Just when you think you’ve mastered keyword research and your PPC strategy, Google announces changes to the way exact match targeting works. Over the next few months, they’ll be expanding close variant keyword matching to ignore, add, and reorder searches. And this can have major implications on your AdWords account. If you’re not familiar with…

attribution models in adwords - conversion

New Adwords Attribution Models – Understanding The Path To Conversions

UncategorizedBy Andrea MoxhamMarch 22, 2017

The path to conversions is never as straightforward as we’d hope. In an ideal advertising world, someone would search for a particular keyword, click your ad, and purchase your product or service. But unfortunately, it’s not so linear. More realistic conversions happen after multiple visits and after multiple keywords have been used to narrow down…

Why You Need to be Using RLSA in Your Ad Campaigns Now

Why You Need to be Using RLSA in Your Ad Campaigns Now

UncategorizedBy Andrea MoxhamMarch 20, 2017

Back when the earth was cooling in 2012, Google announced Remarketing Lists for Search Ads (RLSA). If you’re not familiar with these ads or are only starting to hear about them more recently, that’s probably because there was little momentum at first. But as shoppers and advertisers become more search-savvy and are getting a better…

new adwords experience

The New AdWords is Here! Here’s What to Expect

UncategorizedBy Andrea MoxhamMarch 2, 2017

Can you believe AdWords is 15 years old? Over the course of the last year, Google has been building hype around a new interface they’re bringing to AdWords to help make the next 15 years just as successful as the last. They took feedback from advertisers from different industries across the globe to incorporate changes…

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