Optimizing Your Onsite Content for Passage Ranking in 2021

By now, most eCommerce website managers know about the value of content for overall visibility. However, the (often unspoken) rules surrounding what makes good, SEO-friendly content are constantly changing.  On Oct. 15, Google announced another upcoming consideration: passage ranking — also inaccurately referred to as passage indexing. We clarify this because even though Google referred…