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Tag Archives: data retention

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Third-Party Cookies: The Good, The Bad, and The Iffy

General AdvertisingBy Ellie BatchiyskaJune 30, 2021

  Third-party cookies are in the throes of a slow and painful — particularly for advertisers — demise. But, what is all the buzz surrounding them in the news lately? More and more platforms are doing away with reliance on third-party cookies: iOS 14.5 started the trend and recently Chrome also announced that they’ll start…

The How & Why Behind Google’s Data Retention Announcement

Annoucement, Google, Google AnalyticsBy Ellie BatchiyskaMay 22, 2018

If you’ve logged into your Google Analytics within the last few weeks, you’ve probably noticed a striking yellow notification along the top reminding you to update your Data Retention settings. Initially, you may not have given it much thought, but now you notice that the deadline of May 25 is rolling in and you still have…

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